Middle East & Africa

The program showcases Avolta’s ability to deliver high-impact, digitally enabled retail experiences
Retailers
December 23, 2025

Avolta launches immersive AFCON 2025 activation across airport stores in Africa, with major focus in Morocco

The program showcases Avolta’s ability to deliver high-impact, digitally enabled retail experiences

Featured
Chivas Regal rounds off year with standout activations in UAE travel retail
Spirits & Wines

Chivas Regal rounds off year with standout activations in UAE travel retail

LEGO and Lagardère Travel Retail unveil exclusive race car installation at DXB
Children's Products

LEGO and Lagardère Travel Retail unveil exclusive race car installation at DXB

World-exclusive launch: Mondelez World Travel Retail and Qatar Duty Free reveal Toblerone Pink Crush at Hamad International Airport
Confectionery & Food

World-exclusive launch: Mondelez World Travel Retail and Qatar Duty Free reveal Toblerone Pink Crush at Hamad International Airport

All Articles
Retailers

Avolta launches immersive AFCON 2025 activation across airport stores in Africa, with major focus in Morocco

Retailers

Dubai Duty Free’s 42nd anniversary sales reach US$19 million in 24 hours

Spirits & Wines

Pioneering Royal Salute whisky boutique returns to Dubai Duty Free at DXB Terminal 3

Retailers

Project Chaiwala, Lagardère Travel Retail and Oatly launch exclusive plant-based Chai Experience at Dubai International

Retailers

Dubai Duty Free celebrates 42nd anniversary with 24-hour pre-Christmas sale

Spirits & Wines

Chivas Regal rounds off year with standout activations in UAE travel retail

Children's Products

LEGO and Lagardère Travel Retail unveil exclusive race car installation at DXB

Confectionery & Food

World-exclusive launch: Mondelez World Travel Retail and Qatar Duty Free reveal Toblerone Pink Crush at Hamad International Airport

Tobacco & Reduced Risk Products

BAT celebrates McLaren Formula 1 Team victory with Champions’ Editon VELO and Abu Dhabi activation

Retailers

A retail milestone: Dubai Duty Free Mark posts AED8 billion in sales

Tobacco & Reduced Risk Products

Davidoff celebrates opening of first-ever Davidoff of Geneva since 1911 boutique and cigar lounge in travel retail

P&C, Skincare & Haircare

A touch of festive magic: Qatar Duty Free partners with Charlotte Tilbury at Hamad International

Confectionery & Food

Valrhona launches Dubai Limited Edition Pistachio Crispy Praliné Gift Box with DDF

Spirits & Wines

Scotch whiskey brand Label 5 invests in travel retail with an exclusive offer in duty free

P&C, Skincare & Haircare

Elevating travel beauty to new heights: Charlotte Tilbury launches at Dubai Duty Free

Retailers

Louis Vuitton Lounge by Qatar Duty Free welcomes guests during the Formula 1 Qatar Airways Qatar Grand Prix 2025

Retailers

Qatar Duty Free brings the Spirit of Formula 1 to Hamad International Airport

Spirits & Wines

Johnnie Walker partners with Dubai Duty Free to launch ‘1 of 1 design’ campaign

Retailers

Record breaking: Dubai Duty Free achieves highest monthly sales in its 42-year history

Confectionery & Food

Loacker partners with Lagardère Travel Retail in centenary celebrations at Zayed International Airport

Retailers

Lagardère Travel Retail begins operating at Kigali International Airport

Wellbeing & Sustainability

Kreol Group’s Executive Director calls for honest commercial commitment to sustainability & social responsibility

Associations & Events

MEADFA Conference 2025 welcomes a record number of 736 delegates in Dubai

Retailers

Al Waha CEO Jack MacGowan presents the company’s vision for Saudi travel retail

Associations & Events

Leaders from the MEADFA conference discuss ‘Leading Through Change’

Associations & Events

Collaboration and optimism set tone as MEADFA opens record-breaking Dubai conference

Industry News

IDFT&A's Sherif Toulan talks Egyptian expertise

Retailers

IDFS accelerates Morocco modernization ahead of World Cup

Associations & Events

2025 MEADFA Awards winners announced

P&C, Skincare & Haircare

L'Oréal and Inter-African Marketing pioneer a new era: Africa's first dedicated L'Oréal shop-in-shop opens at Abuja Airport

Retailers

Knowledge Fund Establishment and Dubai Duty Free sign MoU to support the “Dubai Schools” project with multi-year contribution

Fashion, Bags & Accessories

Kashka outlines its plan to extend reach beyond the Gulf

Retailers

On the rise: Iraq Duty Free prepares for a new era of expansion

Associations & Events

On location: MEADFA 2025 kicks off with welcoming cocktail

P&C, Skincare & Haircare

L'Oréal Travel Retail's Catia Martins discusses regional reset

Retailers

Building Africa’s future: Africa Travel Retail CEO Chichi Maponya on growth and connectivity

Retailers

Resilience in action: Ramesh Cidambi on Dubai Duty Free’s record year and growth outlook

Retailers

Building regional power: Bernard Schlafstein drives Heinemann’s next phase in Middle East and Africa

P&C, Skincare & Haircare

Aroma playground: How Sterling Perfumes blends culture and creativity

P&C, Skincare & Haircare

Africa in a bottle: Scent of Africa expands its global footprint in luxury fragrance

Spirits & Wines

Whyte & Mackay unveils The Dalmore Anthology – a curated travel retail exclusive collection celebrating whisky making artistry

Tobacco & Reduced Risk Products

Imperial Brands announces MEADFA 2025 sponsorship

P&C, Skincare & Haircare

Redefining the Africa travel experience: Scentopia opens new beauty store at Accra's Kotoka International Airport

Retailers

Qatar Duty Free's Thabet Musleh talks data-driven decisions

Retailers

Lagardère Travel Retail announces strategic regional leadership changes in Africa, appointing Sountou Bousso to lead West, Central & East Africa

Confectionery & Food

Haribo partners with Dubai Duty Free in exclusive Friends & Party Pouch launch

Retailers

Dubai Duty Free hits all-time high with US$220.7 million in October sales

Watches & Jewelry

Swarovski unveils its first boutique with JAH Arabia International Duty Free at King Abdulaziz International Airport‍

Retailers

Qatar Duty Free opens Middle East's first POP MART store with travel-inspired fashion show at HIA

Tobacco & Reduced Risk Products

JTI GTR relocates headquarters and continues Ploom AURA roll out