December 4, 2025
A touch of festive magic: Qatar Duty Free partners with Charlotte Tilbury at Hamad International
An immersive pop-up, which runs until January 31, offers interactive experiences and gifting moments
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Qatar Duty Free is partnering with Charlotte Tilbury – the award-winning global luxury beauty brand founded by President, Chairwoman, Chief Creative Officer and makeup artist to the stars, Charlotte Tilbury MBE – to bring the magic of the holiday season to Hamad International Airport.
A vibrant beauty pop-up, running until January 31, 2026, beside Lamp Bear, will transform the heart of Hamad International Airport into the perfect stopover for beauty lovers on the go. It will offer unmissable interactive experiences and gifting moments, including the 24/7 Glam Cam, a Charlotte Tilbury 360 photobooth exclusive to Hamad International Airport, an engraving station where beauty gifts can be personalized, and a limited-edition disco ball keychain gift with purchase.
The pop-up amplifies Charlotte Tilbury’s mission to empower everyone to feel and look like the most confident version of themselves, a message that lies at the heart of the brand’s 2025 holiday campaign. A celebration of wish-making, self-belief and transformation, Charlotte’s biggest campaign of the year stars global icon Céline Dion. Stunning campaign visuals will be displayed throughout the passenger journey, from digital media walls and banners to in-flight entertainment screens on Qatar Airways.
The pop-up also further exemplifies Qatar Duty Free’s commitment to proposing surprising and memorable retail experiences to travelers passing through Hamad International Airport. Well-versed in the creation of unforgettable brand partner collaborations, QDF’s experience-centric approach continues to reimagine what true customer engagement can be.
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Thabet Musleh, Chief Retail & Hospitality Officer at Qatar Airways Group, said, “Partnering with Charlotte Tilbury to bring her expert beauty world to Hamad International Airport in a fun and engaging format reflects our drive to keep raising the bar in experiential retail. In the run up to the holiday season, we want to infuse some extra joy and excitement into our customer’s journeys – wherever they may be travelling to - and this pop-up, with its Glam Cam and exclusive gifting, does just that.”
Charlotte Tilbury MBE, President, Chairman, Chief Creative Officer and Founder of Charlotte Tilbury Beauty, added, “I am so excited to light up Qatar Duty Free with my NEW! holiday pop-up experience. It’s the perfect place to discover all the trinkets, treats and treasures for everyone you love, just in time for the holidays. Step inside and you will discover the perfect beauty gifts for everyone on your list, including yourself.”
By combining the expertise and playfulness of Charlotte Tilbury with the creativity and retail excellence of Qatar Duty Free, this latest addition to the airport environment is sure to engage travelers of all ages with a fun-filled exploration of the brand’s beauty universe this holiday season.
