Swarovski unveils its first boutique with JAH Arabia International Duty Free at King Abdulaziz International Airport‍

Swarovski has unveiled a new mono-brand boutique at King Abdulaziz International Airport (KAIA), Jeddah, Saudi Arabia, in collaboration with JAH Arabia International Duty Free.

Arriving just in time for the peak summer travel season, the boutique shines with Swarovski’s well established DNA: joyful extravagance, refined craftsmanship and an immersive sense of discovery.

Located within one of the region’s most dynamic airport environments, this standalone store marks Swarovski’s first mono-brand boutique in collaboration with JAH Arabia International Duty Free in the Middle East. The opening reinforces a shared commitment to creating elevated, sensorial shopping destinations in key global travel hubs. JAH Arabia, a leading duty free operator in Saudi Arabia, brings its regional expertise to this partnership, enhancing the in-airport experience for today’s discerning traveler.

"Jeddah Duty Free is really excited to be the first airport in Saudi Arabia to showcase the Swarovski Created Diamonds Collection as part of the grand opening this summer. The Swarovski boutique will offer our passengers the chance to shine a little brighter as they fly a little higher," says Simon Forde, CEO of JAH Arabia International Duty Free LLC.

Elegant and immersive, the boutique brings to life Swarovski’s joyful universe in a space designed to captivate travelers with its signature charm. The store also introduces a new dimension of fine jewelry to the travel retail audience with the arrival of the Swarovski Created Diamonds, a modern, responsible expression of light and savoir-faire. Part of this debut is the Octagon collection, designed by Swarovski Global Creative Director, Giovanna Engelbert. A bold and playful interpretation of traditional diamond design, the collection reimagines the magic of diamonds with a modern, expressive spirit.

Andreea Marginean, Head of Travel Retail, Swarovski comments, “This opening at Jeddah Airport is a key milestone made possible through our strong partnership with JAH Arabia International Duty Free. Together, we are proud to bring to life a Swarovski boutique that not only elevates our retail presence but also marks the introduction of Swarovski Created Diamonds in travel retail in the region. This joint achievement reflects our shared vision to lead with innovation and offer travelers access to a new dimension of pop luxury.”

The boutique also invites travelers into Swarovski’s wider universe of crystal artistry. Alongside its fine jewelry selection, the store showcases a curated assortment of crystal accessories, watches, home décor, and gifting pieces, including signature families such as Millenia and Matrix. With a focus on gifting and joyful discovery, the boutique is designed to delight international shoppers seeking meaningful mementos.