November 12, 2025

Kurate International celebrates a standout year in travel retail

Belle & Beau drives growth with new listings, expanded collections, and strong customer engagement across global channels

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By

Laura Shirk

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The launch of Belle & Beau's watch collection attracted signifcant interest from buyers at this year's TFWA Cannes World Exhibition & Conference in Cannes, France

2025 has been a strong year for Belle & Beau; Kurate International’s contemporary fashion jewelry and accessories brand, with continued growth across both the inflight and wider travel retail divisions. The brand’s airline business continues to expand, supported by the introduction of new and innovative collections that have been exceptionally well received by customers and partners alike.

At this year’s TFWA World Exhibition in Cannes, Belle & Beau showcased its latest designs to outstanding feedback. The launch of the new Belle & Beau watch collection attracted significant interest from buyers, underscoring the brand’s growing reputation for stylish, high-quality accessories designed for the travel retail market.

Kurate has also strengthened Belle & Beau’s inflight offering, building on core customer favorites such as its popular multi-piece jewelry sets. Alongside inflight success, the brand’s footprint across airports, ferries, and cruise ships continues to expand, reflecting the strength and versatility of its proposition within the travel retail space.

New listings with key partners including Baltona, Avolta, Aer Rianta, and DFDS have further reinforced Belle & Beau’s presence across multiple travel retail channels. With additional new customers on the horizon and further product launches planned, the brand is set to build on its momentum into 2026 and beyond.

“This year has been a fantastic milestone for Belle & Beau,” says Sharon Edwards-Smith, International Key Account Manager at Kurate International. "Our continued growth reflects the strength of our partnerships and the appeal of our collections. We’ve worked hard to deliver products that combine style, quality, and value – and it’s been rewarding to see such a positive response from buyers and consumers across the travel retail sector.”

New listings with key partners including Baltona, Avolta, Aer Rianta, and DFDS have further reinforced Belle & Beau’s presence across multiple travel retail channels

New listings including Baltona, Avolta, Aer Rianta, and DFDS have further reinforced Belle & Beau’s presence across multiple travel retail channels
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