Elevating travel beauty to new heights: Charlotte Tilbury launches at Dubai Duty Free

Charlotte Tilbury, the award-winning global luxury beauty brand founded by British beauty entrepreneur Charlotte Tilbury MBE, has launched with Dubai Duty Free at Dubai International Airport, with two new counters in Concourses C and D.

The brand is inviting globetrotting beauty lovers to beautify before they fly, by bringing Charlotte’s award-winning, best-selling skincare, makeup and fragrance to one of the world’s most prestigious international gateways.

The opening marks a further milestone in Charlotte Tilbury’s global travel retail expansion, unlocking access to the brand’s beauty universe for millions of passengers passing through Dubai Duty Free each year.

The launch was celebrated with a day-long activation featuring live DJ sets, dancers in Charlotte Tilbury’s signature colors, and immersive interactions with Team Tilbury. Passersby received samples of Charlotte Tilbury’s best-selling skincare and fragrances, along with limited-edition collateral. Shoppers could also receive a personalized mini Magic Cream, which had been transformed into a Dubai-inspired keychain - a chic accessory and hydration hero for their onward journey.

At the new counters, Team Tilbury shared key travel beauty tips and offered the first 150 customers an exclusive Charlotte Tilbury makeup bag.

Grégoire Walter, General Manager Travel Retail, Charlotte Tilbury, said, “Dubai International is one of the world’s busiest and most luxurious travel hubs. Customers are increasingly looking to travel retail as essential destinations for prestige beauty discovery, brand immersion, and personalized service. This partnership with Dubai Duty Free gives us the opportunity to connect with a truly global audience and offer them our award-winning, confidence-boosting beauty rituals before they take flight.”

Sharon Beecham, Senior Vice President for Purchasing of Dubai Duty Free, added, “We are delighted to welcome Charlotte Tilbury to Dubai Duty Free. The brand’s arrival reflects our continued commitment to offering world-class beauty experiences to our customers. With its globally celebrated products and immersive retail concept, Charlotte Tilbury adds a touch of glamour and innovation that perfectly aligns with the dynamic spirit of Dubai Duty Free.”

The new counters will highlight Charlotte Tilbury’s iconic collection of makeup essentials, skincare, and fragrance, offering iconic hero products such as the Magic Cream, Pillow Talk, and Airbrush Setting Spray alongside curated Travel Retail Exclusive sets.

Charlotte’s Beauty Icons On The Go Set delivers the perfect curation for achieving the iconic Tilbury look anytime, anywhere. It includes Pillow Talk Push Up Lashes! Mascara, Pillow Talk Matte Revolution Lipstick, Charlotte’s Magic Cream, and Airbrush Flawless Setting Spray.

For skincare lovers, the In-Flight Hydrate, Protect + Glow Set features Charlotte’s must-haves for instant hydration, protection, and a supercharged glow, including Charlotte’s Magic Hydrator Mist, Invisible UV Flawless Poreless Primer, and Charlotte’s Magic Lip Oil Crystal Elixir.

Travelers will also be able to enjoy a range of complimentary express beauty services, delivered by Charlotte Tilbury’s beauty advisors. The service menu includes a selection of 15-minute treatments, such as the Glow + Go Express Facial, Find Your Foundation Match, and Find Your Perfect Scent Match. For those with more time, 30-minute services include Fly Flawless - an express facial featuring a cleanse, mask application, and relaxing hand and arm massage, finished with complexion-perfecting foundation application, and Beautify Before You Fly, a personalized beauty consultation guided by Team Tilbury’s expert make-up artists.