Haribo partners with Dubai Duty Free in exclusive Friends & Party Pouch launch

Haribo has launched a special limited-edition Friends & Party Pouch as an exclusive travel retail offer at Dubai Duty Free, presented in a special ‘Dubai Edition’ pack designed with local imagery and graphics.

The new Friends & Party Dubai Edition (649g) is fully Halal compliant, and its multipack sizing presents a range of the leading Haribo favorites in a ‘portionable’ offer that is ideal for family and friends to share. The pack includes the iconic Goldbears (12g), Happy-Cola (12g), Starmix (25g), and Tropifrutti (10g).

The stand-up party size pouch is the biggest-selling Haribo product in travel retail and is crammed with 44 mini bags to share a variety of fruity tastes on the journey or as an appealing gifting option for family and friends.

The Friends & Party Pouch was first launched in the region in 2023 and was designed to build on the huge appeal and sales success of the first Haribo party pouch, Pick & Party, which was launched in 2022 as a central element in Haribo’s Travel Retail exclusive portfolio and became a best-seller for the brand. The new launch is supported instore by a time-limited special price promotion, offering three packs for the price of two.

Elisa Fontana, Director Marketing and Trade Marketing Travel Retail Haribo, said, “We are delighted to partner with Dubai Duty Free in presenting the airport’s guests with a unique new presentation of the popular Friends & Party standup pouch, sharing a story of this vibrantly unique location. The new pack represents an exciting new option for the shopper, with the confidence of the trusted Haribo brand and a new pack that provides them with a selection party of some of the most loved and iconic products in the Haribo portfolio.

“We know that travelers are seeking new and original experiences across all the product categories, and this special local edition gives them a unique and exciting new adventure in the Sugar Confectionery offer. This special local edition contributes to the uniqueness of the Confectionery offer at Dubai Duty Free and adds to the Sense of Place at one of travel retail’s most engaging, dynamic, and innovative shopping experiences.

“Dubai Duty Free has a long and successful commitment to delivering exceptional experiences for the shopping guest across every category, and this new launch provides a unique, locally-themed edition of the much loved Friends & Party multipack, perfect for sharing on the journey, as a sweet memory of Dubai or especially as an exciting new choice in Gifting, which is the principal driver for the Confectionery category at Dubai Duty Free.”

Sharon Beecham, Senior Vice President – Purchasing, Dubai Duty Free, added, “At Dubai Duty Free, we are constantly seeking new ways to enhance the guest shopping experience, particularly through exclusive, high-quality brand offerings and promotions that satisfy the shopper’s key gifting motivation. Backed by the global appeal of the Haribo brand, we are delighted to present the Haribo Friends & Party Dubai edition as an exclusive new offering at Dubai Duty Free.”