December 20, 2025
Quintessentially British: Cartwright & Butler showcases Christmas collection in festive activation at London Gatwick
In collaboration with Avolta-owned World Duty Free, the North Terminal pop-up builds on the success of the brand’s first-ever HPP at London Heathrow
British brand Cartwright & Butler has partnered with Avolta-owned World Duty Free to create a Christmas activation at London Gatwick Airport North Terminal.
Running from December 10 until January 13, 2026, the High Profile Promotion (HPP) pop-up site is strategically located within the main store’s confectionery area, to maximize brand visibility.
This in-store activation builds on the success of Cartwright & Butler’s first-ever HPP at London Heathrow T3, also delivered in collaboration with Avolta, which took place during the peak summer season.
The Gatwick North installation reinforces Cartwright & Butler’s momentum in the GTR channel and highlights the brand in one of its strongest sales locations during a pivotal trading period.
Christmas has long been part of the company’s story, with its very first Christmas puddings and cakes helping to establish a reputation for quality, tradition and craftsmanship. Today, that enduring quintessentially British heritage is showcased through its best-selling biscuits and fudge, bringing the same festive flavors to Christmas celebrations now as it has for generations.
Inspired by the 12 Days of Christmas carol, this crafted collection is presented in intricately embossed tins and cartons dressed in classic reds, golds and burgundy.
Hand-drawn illustrations capture the spirit of the season, revealing charming festive details while housing the butteriest biscuits and creamiest fudge – all perfect gifts for sharing, travelling, or taking a taste of Christmas home.
Highlights include:
• Christmas Musical Tin 400g – a joyful keepsake tin that plays the 12 days of Christmas classic festive tune, filled with a selection of top-selling biscuit flavors.
• Butter Fudge Tin 175g, melt-in-the-mouth sweetness and a true shelf standout.
• Salted Caramel Biscuits Tin 200g, a luxurious twist on a classic, perfect for gifting.
To elevate shopper engagement, Brand Ambassadors are on-site to offer guided sampling sessions and help travelers discover the unique values that continue to guide the brand.
“This has been a milestone year for Cartwright & Butler in global travel retail – and we plan to support further growth of the gifting category in 2026,” noted Charlotte O’Neill, Commercial Director. “We’re excited to finish 2025 on a high with this beautiful HPP at Gatwick North, which spotlights our festive range, enhances our brand visibility, and meets the growing demand for premium British gifting.
“Christmas is woven into our heritage, and our 12 Days of Christmas collection captures the charm, craftsmanship and joy that travelers look for at this time of year. Gifting sits at the heart of the GTR confectionery experience, and we’re delighted to offer these high-quality, indulgent products to customers seeking something special to share or take home this holiday season.”
