December 9, 2025
‘The Magic of Christmas’: Villars partners with Airgate Shops in festive Geneva Airport activation
The promotion transforms the airport into the go-to destination for authentic Swiss gifts
Villars, the emblematic Swiss chocolate brand, has joined forces with AGS (Airgate Shops) to bring travelers an enchanting Christmas experience at Geneva Airport.
Under the festive theme ‘The Magic of Christmas’, this activation transforms the airport into the go-to destination for authentic Swiss gifts.
Running from November 26 to January 7, the activation celebrates some of the things that make Switzerland unique: premium chocolate and iconic souvenirs. Travelers can curate their own gift box by combining Villars’ best-selling chocolate specialties – large-sized bars, traditional metal boxes, and napolitains – with charming Swiss souvenirs such as mugs and magnets. Two box sizes are available, offering flexibility for every traveler’s gifting needs.
“This activation is all about creating the ultimate Swiss gift,” said Claire Benistrand, Travel Retail Marketing Manager at Villars. “By combining Villars’ iconic Swiss chocolate with AGS’s unique souvenir offering, we’ve turned Geneva Airport into the perfect place for travelers to capture the spirit of Switzerland. It’s a festive, enchanting space where every gift tells a story of Swiss tradition and holiday magic.”
The activation is designed to capture the magic of Christmas, with enchanting Swiss-themed decorations and a gift workshop where ribbons and personalized cards add the perfect finishing touch. Whether heading to the ski slopes or returning home, passengers can create gifts that embody the spirit of Switzerland and the joy of the holiday season.
