Kashka outlines its plan to extend reach beyond the Gulf

Dubai-based modest-fashion brand Kashkha used its TFWA World Exhibition & Conference debut as a launchpad into global travel retail, introducing a capsule collection designed for airport stores and outlining plans to extend its reach beyond the Gulf. CEO Ashish Bajaj says the move reflects both the company’s growth trajectory and its desire to connect with travelers seeking meaningful, wearable pieces that reflect their journeys.

Curating elegance

Kashkha has already established a presence in major hubs including Hamad International Airport in Doha, Kuala Lumpur, Singapore Changi and Saudi Arabia’s airports in Jeddah, Makkah and Riyadh. “Being present in airports allows us to meet travelers where they are,” says Bajaj. “Our goal now is to work with distributors who can bring us into airports worldwide.”

In Cannes, Kashkha unveiled its travel retail capsule collection, featuring signature scarves, camel wool shawls and versatile resort wear crafted for life on the move. Every piece blends comfort and culture, an intersection that defines the brand’s aesthetic. In collaboration with Lagardère in Saudi Arabia, Kashkha also introduced a travel-exclusive twin-scarf box, priced at AED129 (US$35), designed to appeal to travelers looking for an elegant, practical souvenir. Bajaj describes the collection as “a bridge between functionality and sentiment – something to wear, to gift and to remember.”

Beyond apparel, the company plans to extend its airport offering to include accessories and small leather goods that echo its design language of subtle luxury and cultural connection. “When travelers see Kashkha, we want them to recognize both the craftsmanship and the story behind it,” Bajaj says.

Growth beyond the Gulf

While Kashkha’s foundation lies in the Gulf region, Bajaj sees the next wave of opportunity across Europe and Africa. “Our pashminas are ideal for Europe, where people appreciate craftsmanship and value,” he says. “For West Africa, our scarf collections align closely with hijab styles and cultural preferences. With the right partner, we can grow strongly in that region.”

Kashkha’s production spans India, the UAE and China, combining regional artistry with contemporary efficiency. With more than 30 years of heritage in retail, the brand has evolved from a local fashion name into a global ambassador for modern modest wear.

By 2027, Kashkha aims to open five airport boutiques and partner with duty free operators in 25 international airports, a plan Bajaj calls ambitious but achievable. “We believe modest fashion travels well,” he says. “It carries both culture and confidence wherever it goes.”