Victoria’s Secret partners with Heinemann in new boutique in Sydney Airport

Victoria’s Secret has landed at Sydney Airport in partnership with Heinemann Oceania, opening its new boutique in Terminal 2.

The boutique breaks new ground as the only Victoria’s Secret airport store in Oceania, as well as the first in the region to offer the entire Victoria’s Secret brand experience and range, spanning fragrances, body care, lingerie, sleepwear, swimwear and athleisure, including the brand’s PINK collection.

“We are thrilled to partner with Victoria Secret to bring the complete VS brand experience to Sydney Airport, and to Oceania airport retail more widely,” commented Ranjith Menon, Regional Purchasing Director for Heinemann Asia Pacific. “We have seen very strong traction since the store first opened to passengers, demonstrating Victoria’s Secret’s strong standalone brand appeal, particularly for Gen Z and millennial shoppers, and as a complement to our wider product assortment in Terminal 2.”

The store opening marks Victoria’s Secret’s return to Sydney Airport, having previously offered beauty and accessories to travelers. This new boutique rounds out Heinemann’s department store concept created especially for Sydney Airport’s domestic terminals, which curates a blend of premium and luxury brands for the Australian traveler. Heinemann’s expansion from Sydney Airport’s international terminal into its two domestic terminals in 2023 was a major step in the airport’s ongoing project to rejuvenate its domestic retail and F&B experience.

“It is an extraordinary milestone for Victoria’s Secret to return to Sydney Airport, and doing so through a renewed partnership with Heinemann makes this moment even more meaningful,” said Helly Ding, Vice President of Victoria’s Secret Travel Retail. “We remain committed to bringing the iconic Victoria’s Secret experience to travelers around the world, and the Asia Pacific region plays a pivotal role in our growth. I would like to express my gratitude to our exceptional partners at Heinemann Pacific and Sydney Airport, whose collaboration has made this beautiful store a reality.”

Victoria’s Secret and Heinemann commemorated this landmark moment in style, with a DJ, a live engraver, and bespoke cocktails and canapes for guests and passengers. Sydney-based beauty and fashion content creators were also on hand to boost visibility of the new offer at Sydney Airport ahead of the holiday travel season.