Imperial Brands announces MEADFA 2025 sponsorship

Imperial Brands has announced its return as a Platinum Sponsor of the 2025 MEADFA Conference, taking place in Dubai. This renewed partnership reflects the company’s enduring commitment to global travel retail and reinforces the strategic importance of the Middle East and Africa region in its long-term vision.

Davidoff Cigarettes continue to appeal to adult consumers who appreciate modern sophistication and premium quality. Building on this heritage, Imperial Brands is proud to unveil Davidoff Selected Leaf: a duty free exclusive that elevates premiumness for the discerning traveler, available only in a curated selection of international airports.

The blend features rare Oriental top-leaf tobacco, cultivated naturally in the sun-drenched foothills of the Southeast Mediterranean, delivering a refined and complex aromatic profile.

Davidoff Selected Leaf also features Freshlock packaging, ensuring long-lasting freshness and Senso-tipping paper for enhancing haptic feedback for a more refined feel.

“We are delighted to once again partner with MEADFA as a Platinum Sponsor,” says Vangelis Nikolopoulos, Global Duty Free Regional Manager, Region East. “The conference is a vital platform for collaboration and innovation in travel retail. The launch of Davidoff Selected Leaf exemplifies our commitment to delivering premium, differentiated experiences tailored to today’s global traveler.”

Imperial Brands looks forward to connecting with industry partners and peers at MEADFA 2025, as it continues to shape the future of travel retail through strategic collaboration