Casa 1910 Cigars elevates onboard luxury with strategic distribution partnership with Royal Caribbean International

Casa 1910, the ultra-premium cigar company renowned for blending the rich heritage of Mexican tobacco with modern luxury has announced a landmark distribution agreement with Royal Caribbean International, one of the world's most recognized and innovative cruise lines.

This pivotal partnership establishes Casa 1910’s distinctive portfolio of cigars—including the awarded Tierra Blanca, Cuchillo Parado – Revolutionary Edition—as part of the premium retail and smoking lounge offerings on select Royal Caribbean vessels. This collaboration immediately expands Casa 1910’s footprint within the high-growth global travel retail and cruise sectors, offering international travelers an elevated experience at sea.

Expanding the horizon of luxury

“Securing a distribution agreement with a global leader like Royal Caribbean is a testament to the quality and unique appeal of Casa 1910’s Mexican-made cigars,” says Serge Bollag and Jamie Bär, Co-founders of Casa 1910. “Our brand narrative is deeply rooted in heritage, craftsmanship, and the spirit of discovery—values that resonate perfectly with the exceptional journey Royal Caribbean curates for its. This partnership is a defining moment, allowing us to introduce the true character of Mexican luxury to a sophisticated international audience in an unparalleled, high-seas setting.”

Strategic growth in global travel retail

The collaboration builds on a period of aggressive global expansion for Casa 1910. With established distribution in over 150 dedicated U.S. retail locations and more than 30 international markets across Europe and Asia, this move into the cruise channel significantly accelerates the brand’s global visibility.

Casa 1910 is positioned to further strengthen its presence in the duty free 2026. The company is scheduled to share additional expansion and product development announcements at key industry events, including next year’s TFWA World Exhibition & Conference in Cannes, France, and InterTabac in Dortmund, Germany.