ZÓLDI Jewels
Dubai-based jewelry brand ZÓLDI Jewels is on track to expand its global travel retail operations by securing EmiratesRED as a key retail partner in October 2022 and setting its sights on inflight and airport retail.
“I have a deep passion for travel and a strong connection to the world of aviation," says founder and CEO Maria Soldatova. "I created ZÓLDI Jewels after first-hand experience of interacting with passengers from diverse backgrounds and cultures. I am excited to be expanding into travel retail as ZÓLDI Jewels embarks on this next stage of growth.”
Soldatova worked as a flight attendant with Emirates for 11 years and says she understands the unique needs and desires of travelers. This experience inspired her to create ZÓLDI Jewels in 2019. For Soldatova, ZÓLDI Jewels is not just about selling jewelry, it's about creating an emotional connection. Each piece is thoughtfully designed to evoke a sense of wanderlust, adventure, and nostalgia.
“The focus on travel retail allows me to showcase the unique qualities of our jewelry and introduce travelers to a brand that resonates with their own experiences. My time with Emirates helped me create pieces that evoke a personal connection; it’s why I am delighted to be included in the EmiratesRED store and Crew Shop at Emirates Dubai HQ. It has given me an opportunity to work closely with the company's inflight retail buyers to cultivate a promising future relationship,” she says.
'Up in the Sky' and 'Airplane Kisses'
Some of ZÓLDI Jewels' best-sellers are being earmarked for travel retail: ‘Ready for Departure’ bracelet and ‘Up in the Sky’ necklaces as well as ‘Take Me Away’ ring and ‘My Private Jets’ earrings are all available via https://zoldijewels.com/shop/
All ZÓLDI Jewels packaging is designed to be recyclable, and only uses FSC-certified paper for its bags, with soy-based ink for cards and stickers. The brand also contributes to charity for each customer purchase: every order contributes to charities One Tree Planted and Redwings Horse Sanctuary in the UK.
