Sif Jakobs jewelry sparkles onboard Virgin Voyages’ Scarlet Lady
The Danish brand is known for its striking yet elegant designs, “with a cool Nordic edge”
Sif Jakobs - the Danish jewelry brand known for its striking yet elegant designs “with a cool Nordic edge” - is now featured with Starboard onboard Virgin Voyages’ Scarlet Lady, with a focus on the brand’s silver and diamond collections.
Earlier this month, Sif Jakobs herself was on board to connect with guests and represent the brand’s universe in person.
“This was an amazing week, filled with lovely conversations, unforgettable views, and a chance to personally share the story behind our jewelry,” she said. “Seeing guests connect with our pieces and hearing their excitement firsthand was truly rewarding.”
According to the brand, Sif Jakobs’ presence with Starboard employees highlights the brand’s continued commitment to offering accessible luxury in extraordinary environments. “With every voyage, guests are introduced to the craftsmanship, style, and spirit that define the Sif Jakobs experience,” the brand added.
“This ongoing presence marks an exciting chapter for the brand in the travel retail space, offering discerning travelers the opportunity to discover high-quality, glamorous jewelry while at sea.”
Founded in 2009, Sif Jakobs has earned international acclaim for its distinctive blend of luxury and accessibility. Each piece is crafted in 925 sterling silver, finished with Rhodium or 18K gold plating, and adorned with high-quality, hand-set cubic zirconia stones – capturing the brilliance of fine jewelry at a more attainable price.
The brand’s collections reflect a harmony of Scandinavian minimalism and Italian sophistication, “offering timeless designs for the modern woman who values elegance with an edge”.
The Diamond Collection – Shine with Purpose
Sif Jakobs believes every woman deserves to shine. The brand’s new Diamond Collection embodies this philosophy, with each piece crafted in 14k yellow or white gold, featuring lab-grown diamonds that offer the same sparkle as mined stones, with a significantly lighter footprint.
Produced in a Responsible Jewelry Council-certified facility, this collection upholds the highest standards of sustainability, transparency, and craftsmanship.
Sif Jakobs jewelry is worn by global icons such as Lady Gaga, Miley Cyrus, Katy Perry, Nicole Scherzinger and Shontelle. The brand has also built a strong digital presence through collaborations with top influencers and regular features in international fashion and lifestyle media.
Connecting at Sea
Having Sif Jakobs jewelry available on Virgin Voyages’ Scarlet Lady offers cruise guests the opportunity to engage with the brand in a unique, immersive setting. From discovering the latest collections to hearing the story behind the designs, the showcase adds a personal and luxurious touch to the onboard retail experience.
“It was such a pleasure to meet so many wonderful guests and see them connect with our jewelry,” Sif Jakobs added. “Bringing our universe to life at sea was a truly special experience, and we’re so excited to continue this journey.”
