Cloetta GTR and WHSmith mark first collaboration in Europe
To celebrate the partnership, the two wrapped several key stores in the iconic purple color of The Jelly Bean Factory
Cloetta Global Travel Retail has partnered with WHSmith, and to celebrate this first-ever collaboration, the two wrapped several key stores in Madrid and Palma de Mallorca with the iconic purple color of The Jelly Bean Factory.
To complement the visual of the best-selling item Pop A Bean, the travel retail exclusive range of The Jelly Bean Factory is also featured thanks to a front-of-store activation in 40 WHSmith shops around Europe.
“We are delighted to partner with Cloetta across our airport stores across Europe. Cloetta has been fantastic to partner with and we are excited to see their potential within our travel confectionery category," says Natasha Harris, International Buying Manager FMCG at WHSmith.
The Jelly Bean Factory, with its unique flavours, colourful packaging and playful branding lends itself perfectly for such activations and for growing the total confectionery category. The range listed at WHSmith includes the 175-gram Tube, with three unique flavour mixes (36 HUGE Flavours, 18 Fruit Flavours and 9 Sour Flavours), ideal for self-consumption and to share, the Pop A Bean, with a different way of consumption allowing the flavours to be enjoyed one by one, and the 275-gram Sharing Bag, perfect for sharing with friends and family.
The growth ambition of Cloetta GTR, with a clear strategy to grow the sugar confectionery category and develop a global travel retail presence, is the driving force behind this partnership.
“We are very happy to be able to feature The Jelly Bean Factory in European shops of WHSmith. Our shared objective is to elevate the confectionery category and to offer travelers something that is unique and engaging. We hope to build on this network to even further grow our reach and make The Jelly Bean Factory a staple travel retail brand worldwide,” adds Jana Stroop, Global Travel Retail Manager at Cloetta Global Travel Retail.
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