Mondelez WTR brings holiday magic to airports with festive activations

Mondelez World Travel Retail (WTR) is bringing seasonal magic to airports this Christmas with a series of festive activations designed to celebrate one of the most emotional travel moments of the year.

As millions of people make their way home for the holidays, airports naturally take on a more sentimental atmosphere, filled with reunions and the comforting pull of familiar traditions.

Against this backdrop, Mondelez WTR has launched dedicated holiday campaigns across key airports including London Luton, Paris Charles de Gaulle, Naples, and Rome. Each activation has been crafted to capture passenger attention, bring joy into the journey, and strengthen the role of confectionery as a meaningful part of holiday gifting.

At the center of the festive activity is Toblerone’s “Remember to bring one back” campaign – a reminder that gifting a Toblerone has become a heartfelt way to share a piece of the journey with loved ones. Seasonal packaging, created exclusively for the holiday period, adds to its appeal and positions Toblerone as a thoughtful choice for celebrations and festive gifting. Milka joins the line-up with its “Holidays taste better with Milka” campaign, built around indulgence, festive celebrations, and the moments of togetherness that shape the holiday season.

To elevate the gifting experience even further, select airports will offer personalized touchpoints that encourage travelers to create moments that feel more memorable. These include the Toblerone Christmas Bar – a limited seasonal edition – along with customization features such as digital photo boxes and Toblerone sleeve or ribbon printers, allowing shoppers to add a personal message or festive design to their gifts.

Through these executions, Mondelez WTR continues to strengthen its role in seasonal gifting within travel retail. The festive period consistently brings higher footfall and an increased appetite for gifts that feel thoughtful and easy to pick up along the journey. Airports provide the ideal stage for these kinds of festive moments, and Mondelez WTR’s approach brings emotion and creativity together in a way that resonates with travelers during one of the most meaningful times of the year.

Anna Somogyi, Director Category, Customer & Shopper Marketing at Mondelez World Travel Retail, said, “The holidays are an especially meaningful moment in travel retail. We know travelers are seeking small touches of comfort and joy along the way, and chocolate naturally plays a part in that. With this year’s festive activations, our aim was to create simple, uplifting experiences that feel personal to the journey home. This also ties back to our Destination: Value vision, where emotional triggers and seasonal moments are key to delivering relevance. It all comes down to understanding what travelers need in these moments and offering something that makes the journey feel a little more special.”

As travelers make their way home for the season, Mondelez WTR hopes these small gestures of delight help make the journey feel just a bit more special. Mondelez WTR sends its warmest wishes for a joyful and meaningful festive season.