Mondelez World Travel Retail reveals refreshed Toblerone shop-in-shop in São Paulo

Mondelez World Travel Retail (WTR) has reopened its Toblerone shop-in-shop at São Paulo Guarulhos International Airport following a full refurbishment.

The new layout introduces a more immersive retail experience that encourages discovery, highlights the full range, and guides travelers through the space naturally.

The upgraded shop-in-shop reflects a clear opportunity within São Paulo, one of the most influential travel hubs in Latin America. With high footfall and strong brand recognition, the market plays an important role in Mondelez WTR’s regional growth ambitions. The refreshed space aims to bring travelers closer to Toblerone through experiential features, while ensuring the store remains easy to navigate and well-stocked, helping deliver stronger results.

A standout feature of the redesign is the photo moment centered on Toblerone’s equity message, “Remember to bring one back.” The installation includes a bright red suitcase element that integrates Toblerone bars with São Paulo inspired details, offering travelers a playful and memorable moment as they move through the store. The space also incorporates an in-store printer that adds a personal layer to the experience, a digital screen presenting the full range of Toblerone flavors, and helpful navigation tags that make it easy for shoppers to find what they’re looking for. With stock levels prioritized from the outset, the shop-in-shop was designed to feel lively and inviting while still functioning smoothly during peak travel periods.

Every part of the refreshed layout serves the same purpose: to create a welcoming environment that draws travelers closer to the brand and encourages them to explore. The combination of interactive features and a layout that reflects how travelers naturally browse helps deepen engagement and turn the store into a more memorable moment within the airport journey.

“We’re excited to bring a more immersive Toblerone experience to travelers in São Paulo,” said Beatriz de Otto, Senior Manager Customer Marketing, Mondelez World Travel Retail. “Our intention wasn’t just to update the visuals. We wanted to build a space that feels inviting and simple to move through, while staying true to the gifting moment that defines Toblerone in travel retail. São Paulo is a vibrant, high traffic market where travelers respond well to experiences that feel personal and memorable, so we wanted to give them a space that invites them to pause, interact, and enjoy the brand in a new way.”

The renewed layout is designed to encourage stronger interaction inside the store, make it easier for travelers to move through the assortment, and give the full Toblerone range a clearer presence within the space. These improvements support Mondelez WTR’s continued ambition to strengthen its position in a key market such as São Paolo, and to offer travelers a meaningful moment within their journey.