Villars to demonstrate new levels of customization and experience at TFWA Cannes

Swiss chocolate brand Villars will return to TFWA World Exhibition & Conference 2025 in Cannes, presenting its latest innovations in personalized gifting at stand RH16 in the Riviera Village.

Among the key highlights this year is the launch of Villars’ new Swiss & Mix concept. Designed as a flexible, bespoke gifting experience, Swiss & Mix invites travelers to select their preferred chocolates from a selection of indulgent praline recipes and complete their creation with a choice of ribbon and a greeting card. This thoughtful approach allows each gift to feel truly unique, combining the elegance of Swiss craftsmanship with the emotional value of a bespoke present.

As global travelers seek deeper connections to the places they visit, Villars is also expanding its destination-focused initiatives across its portfolio. Through location-specific packaging and bespoke product development, the brand is expanding its Swiss savoir-faire to a growing list of international markets. From Seoul to Paris, Zurich to Dubai, travelers can now discover unique destination sleeves that capture the essence of each location.

To meet increasing demand for indulgence-led products in retail travel, Villars will also highlight its 180g Duo Bars, a decadent format that brings together two rich flavor profiles in one bar. Combining classic milk and dark chocolate with indulgent ingredients such as hazelnuts and biscuit, the range reflects Villars’ historic expertise in Swiss chocolate and its commitment to satisfying evolving traveler tastes. While the bars are part of the brand’s core range, the Cannes showcase marks a major push to reinforce their relevance and visibility in the duty-free environment.

With these initiatives, Villars said it continues to align its heritage with today’s travel retail expectations – balancing quality, indulgence, and personalization to offer travelers a memorable chocolate experience.