The brand recently organized a photo shoot in Miami, Florida, to showcase its 2023/2024 collection
Travel and resort lifestyle brand Bijoux Terner is undergoing an expansion into domestic U.S. and Caribbean retail locations and online sales, amplifying its presence beyond airports, ports, and cruise lines.
With an innovative marketing and distribution strategy, Bijoux Terner is bringing its beloved brand to more retail locations and online channels. While a limited assortment is currently available via third party marketplaces, its forthcoming e-commerce website will offer an expanded digital offering, empowering customers with more choices and convenience.
"We are thrilled to extend the accessibility and recognition of the Bijoux Terner brand beyond the travel retail space," said Allison Vorcheimer, Director of Marketing & Merchandising. "Our valued customers can now forge deeper connections with the brand, eliminating the need to wait for their travel adventures to indulge in our products!"
A key hallmark of Bijoux Terner has always been its incredible single price point strategy, which will persist with a single retail price to maintain the essence of the brand’s history and provide a valuable promotional offer. Setting itself apart from the competition is the brand's dedication to creating functional and fashionable products.
Leading the charge in this brand expansion is Bijoux Terner's new CEO, Carlos Cohen, who brings over 15 years of business development and marketing strategy expertise to the role. “My vision is to reach every consumer in the world from Europe to Asia throughout the Americas, Caribbean and Duty Free,” he says.
Cohen has a proven track record in driving consumer insight and executing commercial marketing management campaigns, further enhancing brand awareness.
Through its partners, Bijoux Terner is available at over 150 locations worldwide.
Check out photos from the brand's recent photo shoot in Miami, Florida:
[L-R]: Amy Lipson, Head of Product Development, Carlos Cohen, CEO, and Allison Vorcheimer, Director of Marketing & Merchandising
