TimeVallée opens with The Shilla Duty Free at Incheon International
The Shilla Duty Free has partnered with TimeVallée to claim an industry first with the opening of a fine store in South Korean travel retail at Incheon International Airport.
The Terminal 1 store showcases a selection of timepieces from seven of the most prestigious watch Maisons: Baume & Mercier; Breitling; IWC Schaffhausen; Jaeger-LeCoultre; Panerai; Piaget and Tag Heuer.
Each Maison presents its heritage and craftsmanship in a way that will inspire watch enthusiasts, with TimeVallée also presenting Piaget jewelry creations. The TimeVallée concept is designed to offer a high-end and welcoming atmosphere that encourages travelers and luxury shoppers to explore the world of watches and jewelry.
This collaboration is said to combine The Shilla Duty Free’s comprehension of airport shopping nuances with TimeVallée’s expertise. With a strong reputation for its extensive selection of luxury goods, The Shilla Duty Free is confident this new opening will offer travelers an exclusive and differentiated service.
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The Terminal 1 store showcases a selection of timepieces from seven of the most prestigious watch Maisons
“The Shilla Duty Free is proud to announce its partnership with TimeVallée in bringing a prestigious retail concept to Incheon Airport,” said Changha Shin, Head of Merchandising, Shilla Travel Retail. “As a leading travel retailer under the Samsung Group umbrella, The Shilla Duty Free’s objective is to expand its offerings and provide travelers with an exceptional shopping experience with a Swiss touch.”
Following the successful opening of the first store in Daegu in 2021, TimeVallée’s new opening in Incheon Airport represents a significant milestone in the growth of the concept in South Korea, aligning with South Korea’s high-class standards, and its refined and modern approach to the shopping experience.
