September 2, 2025

TFWA announces partners and agenda for Innovation Square at TFWA World Exhibition & Conference

Avolta is named as the Innovation Square Lead Partner, underscoring the retailer’s commitment to driving forward-thinking solutions and shaping the future of innovation

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Laura Shirk

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TFWA has announced partners and the agenda for Innovation Square at this year's TFWA World Exhibition & Conference in Cannes.

Leading global travel retailer Avolta is named as the Innovation Square Lead Partner, underscoring the retailer’s commitment to driving forward-thinking solutions and shaping the future of innovation. Avolta will operate the space in partnership with exhibiting brands showcasing innovation throughout the daytime hours of the event.

The Innovation Square is also supported by an After Hours Partner. Lacoste will welcome delegates to the exclusive space on Monday evening for a private event designed to foster meaningful connections among industry leaders.

At midday on Monday September 29, TFWA President Philippe Margueritte, the TFWA board, and a host of partners will join a hand-picked delegation for the official inauguration of the Innovation Square. The After Hours Partner, Lacoste, will then host a private invite-only evening event kicking off at 18:00.

The Innovation Square will serve as the backdrop to two TFWA workshops taking place at 08:00 on Tuesday and Wednesday, bringing delegates together for a morning of insight and discussion. Access to the Innovation Square is strictly by invitation only.

Philippe Margueritte, TFWA President, commented, “It’s an enormous honour to have Avolta join us as the Lead Partner of Innovation Square. The support shown to the Innovation Square concept by longtime friends and partners is incredibly heartening not just for myself but for all members of the TFWA board. This spirit of innovation, which permeates everything we do at TFWA, will be reflected across all the events hosted at this fabulous new facility, including our TFWA workshops and the After Hours Partner’s private evening event.”

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