January 5, 2026
TFWA Asia Pacific Exhibition & Conference 2026 to welcome a new era of innovation
The association is set to launch a completely reimagined event, including a focus on F&B, in Singapore in May
TFWA is set to redefine the future of travel retail with the launch of a completely reimagined TFWA Asia Pacific Exhibition & Conference 2026, taking place in Singapore next May.
Designed to inspire, connect, and elevate the industry, the new edition introduces groundbreaking concepts that expand both the business and creative potential of brands and operators. At the heart of this transformation are two major innovations: the World of Innovation and Taste of the World, dynamic new platforms designed to reflect the evolving expectations of travelers and the rapid growth of the Asia Pacific market.
Sarah Branquinho, President TFWA, said, “TFWA’s Singapore edition continues the spirit of modernity introduced in Cannes. With a refreshed format and new dedicated spaces, the TFWA Asia Pacific Exhibition & Conference 2026 in Singapore is designed to support meaningful conversations, creativity and collaboration. We are delighted that leading global brands across all categories, including Estée Lauder, Brown-Forman, Mondelez, JT International, Lacoste, Travel Blue and Thélios have already reconfirmed their participation, reflecting strong support for this ongoing evolution. We look forward to welcoming brands and partners to Singapore for an engaging and inspiring Asia Pacific edition
A New Exhibition Experience for a New Travel Retail Landscape
The 2026 edition features an entirely redesigned layout with category-focused halls, offering exhibitors enhanced visibility and visitors a more intuitive and enriching experience. Each ‘World’ is marked by a central icon acting as a natural meeting hub, with Level 1 dedicated to Perfumes & Cosmetics and Fashion, while Basement 2 houses Wines & Spirits, Confectionery, Tobacco, and the new major initiatives.
For the first time, brands will also benefit from high-impact LED screens integrated into these central hubs, delivering powerful, high-visibility communication opportunities that drive traffic and reinforce brand messaging.
World of Innovation: The New Pulse of Travel Retail Technology
A cornerstone of this year’s transformation, the World of Innovation offers a forward-looking showcase of cutting-edge technologies, new retail concepts, and breakthrough products. This dedicated space features a large amphitheater for talks, events, workshops, start-up pitches, and exclusive product reveals, positioning it as a magnet for buyers seeking fresh insights and new commercial opportunities, presented by pioneering brands. Positioned at the intersection of creativity, consumer engagement, and future-driven thinking, the World of Innovation reflects TFWA’s commitment to building a stronger, more agile business platform for the industry.
Taste of the World: The New F&B Destination
Recognizing the growing importance of F&B in the traveler journey, now accounting for 20% of total airport dwell time and up to 50% of non-aeronautical airport revenues, TFWA introduces Taste of the World, a dynamic gastronomy hub celebrating global culinary culture within travel retail.
Designed as a compact, high-energy, multi-purpose space, Taste of the World will bring together curated brand presence, live demonstrations and immersive experiences, anchored by a central experience hub and beverage-led formats. The full integration of the TFWA Asian Pacific Lounge within the space will further enhance footfall, engagement and premium hospitality.
Showcasing the growing convergence between gourmet experiences and travel retail, particularly appealing to Gen Z and Millennial audiences, who demonstrate strong engagement with food-led brand storytelling, Taste of the World offers a flexible and accessible platform for premium and international F&B brands to connect with industry stakeholders through content-driven participation and experiential sponsorship opportunities.
A Glimpse Into the Future
With this new infrastructure combining innovation, culinary culture, category clarity, and elevated brand exposure, TFWA Asia Pacific Exhibition & Conference 2026 promises to be the most forward-thinking edition yet. The reimagined event reflects the energy, ambition, and rapid evolution of the Asia Pacific region, reaffirming Singapore as the global gateway for travel retail.
A Curated Program of Networking Events
Networking will be a key focus of the 2026 edition, with a curated program of social moments designed to encourage connection throughout the week. Highlights include:
• Sunday 10 May: Welcome cocktail at 7.30pm at the Flower Dome, Gardens by the Bay
• Monday 11 and Tuesday 12 May: TFWA Asia Pacific Lounge evenings at Taste of the World, from 6pm to 8pm, featuring live show cooking
• Wednesday 13 May: Closing event at 7.30pm at the Alkaff Mansion
More details, including speaker announcements and program highlights, will be revealed soon.
Key event information
Event: TFWA Asia Pacific Exhibition & Conference, Singapore
Dates: 10–14 May 2026
Visitor registration opens: mid-February 2026
2026 Program: click here.
