Ritter Sport partners with Eurotrade to launch ‘Don Choco Snackbot’ sampling promotion at Munich Airport

German chocolate specialist Ritter Sport has partnered with Eurotrade and Munich Airport to launch an engaging new travel retail activation and HPP at Munich Airport. The Don Choco Jeeves snackbot invites travelers to “Start Your Love Affair with the Square".

Bringing Ritter Sport’s global brand to life in the airport environment, the promotion features Ritter Sport’s beloved mascot Don Choco the sloth, who greets passengers at the vibrant Eurotrade duty free store. Travelers are encouraged to sample Ritter Sport’s delicious chocolate squares, take selfies in front of a giant Ritter Sport bar and discover the brand’s Travel Retail Editions: the Pink Pouch and Pink Mini Tower.

For the first time, Ritter Sport has worked together with Munich Airport and robotics company, Jeeves, to bring to life a charming snackbot dressed in Don Choco style. Jeeves surprises passengers at departure gates with complimentary samples of Ritter Sport’s signature colorful squares.

According to Nicole Miltenberger, Ritter Sport’s Trade Marketing Manager for Global Travel Retail, this playful collaboration between Ritter Sport, Eurotrade, Munich Airport, Jeeves and UCastMe – the promoter agency supporting the promotion – aims to spread “excitement, color, joy, and a touch of chocolatey happiness” to travelers from around the world.

“The spotlight of this promotion puts our ‘Start Your Love Affair with the Square’ campaign right at the heart of the airport. We’re always looking for creative ways to engage travelers, and with a little help from Jeeves, we’re delivering service with color, fun, and flavor both on the concourse and in-store.”

The activation highlights Ritter Sport’s key travel retail products for 2025, the TR Editions Pink Pouch and Pink Mini Tower, featuring a mix of five flavors: Salted Caramel, Strawberry Creme, Alpine Milk, Cornflakes, and Butter Biscuit.

The Don Choco Jeeves snackbot promotion is live at Munich Airport throughout November and December 2025.