Ritter Sport launches latest communications strategy and Emotional Mix Box in Cannes

Family-owned German chocolate specialist Ritter Sport will reveal a new communications strategy and gifting NPD, the Emotional Mix Box, at the forthcoming TFWA World Exhibition in Cannes. Ritter Sport will show at stand N18, Mediterranean Village.

Taste journey

Ritter Sport will launch a new communication campaign for 2026 in Cannes. Under the campaign slogan ‘Start your taste journey. Full taste. No added flavors’, Ritter Sport is placing a clear focus on taste and quality in its consumer-facing messaging – a strategic direction aimed at positioning the brand as an indulgent, high-quality choice in the travel retail channel.

Mixed-format gifting

Ritter Sport will unveil an emotional new product in Cannes. Designed to be a talking point in travel retail, Ritter Sport’s new Emotional Mix Box is the brand’s first ever mixed-format gifting box in travel retail.

The limited edition 228g pack combines two of Ritter Sport’s most popular formats, Minis and Choco Cubes into one colorful selection designed to inspire travelers.

Carrying the bold message ‘Enjoy the Little Things’, the Emotional Mix Box plays with a powerful double meaning: celebrating the joy of small chocolate pieces while also reminding consumers to appreciate life’s little moments. With 22 individually wrapped favorites – including Butter Biscuit, Cornflakes, Strawberry Choco Crisp, and Double Caramel – it’s the perfect treat for gifting, sharing, and creating memories on the go.

According to Ritter Sport, there are three clear shopper and retail advantages:

• Strong shelf presence: compact 228g size and bold, colorful Limited Edition design that instantly stands out

• Emotional connection: Instagrammable look and messaging that resonates especially with Gen Z and younger millennials

• Added value: unique in the assortment, fueling both gifting and impulse purchases in travel retail

POS rollout: bold, eye-catching, made for Gen Z

At the point of sale, the Emotional Mix Box is designed to shine. Its vibrant, playful design ensures maximum visibility and instant recognition. To further boost engagement, Ritter Sport will introduce interactive DIY stations where travelers can personalize their gift with stickers, postcards, and other creativity – making every purchase unique and even more shareable.

A QR code on the packaging adds another layer of interaction: it links to a short, playful video clip that brings the Emotional Mix Box to life – perfect for digital natives to share across social platforms.

Nicole Miltenberger, Marketing Manager GTR for Ritter Sport, said, “The Emotional Mix Box embodies what chocolate does best: creating little moments with a big impact. Its double meaning, eye-catching design, and playful activation at the POS make it especially relevant for Gen Z shoppers who love emotional, Instagrammable experiences.

The opportunity is clear: travelers are looking for emotional gifting and variety. This is where the new Emotional Mix Box hits the sweet spot - emotive gifting appeal plus our strongest impulse formats.”

A global rollout is planned for the ‘Start your taste journey. Full taste. No added flavours’ campaign plus the new Emotional Mix Box, exclusively in travel retail from April 2026.