PyD launches new business unit through Twelve Beauty acquisition

Spanish group PyD has taken a strategic step forward following its majority stake acquisition of Twelve Beauty, a skincare brand founded in 2012 by pharmacist and PhD in cosmetic science Pedro Catalá.

This move marks the beginning of a new independent business unit within the group, focused on conscious beauty, responsible innovation, and international expansion.

Sonia Graffin, Twelve Beauty CEO said, “At Twelve Beauty, we are entering a new chapter bringing energy, experience, and vision, guided by a clear idea: to consolidate its legacy as an international benchmark in conscious and scientific beauty. This agreement represents a turning point to boost its digital ecosystem, global expansion, and the development of new product lines, while keeping the promise of caring for the skin with the purity of nature and the rigor of science.

“We embrace this challenge with gratitude, passion, and the conviction that the future of beauty lies in uniting science, sustainability, and emotion,”

Pedro Catalá, Founder of Twelve Beauty, added, “We join the PyD family with pride and excitement. This acquisition validates the strategic relevance of natural skincare formulated with purpose and underscores our mission: to offer products where every ingredient works toward lasting skin health. Becoming part of the PyD group will allow us to maintain and elevate our standards of excellence while facing new challenges with confidence, conviction, and growth ambition.”

Founded on the premise that nature and science can coexist in harmony, Twelve Beauty has built a solid reputation thanks to its clean, effective, and dermatologically advanced formulas. Its community is based on honesty, transparency, and the real effectiveness of its products, formulated with organic ingredients and top-quality processes. The brand cultivates its own orange and olive groves, ensuring purity, traceability, and the proven benefits of the extracted oils, rich in antioxidants and nutrients. Its production model combines advanced science and respect for nature, reflecting a genuine commitment to sustainability. Twelve Beauty stands as a trusted brand among consumers and dermatology experts, favored by international icons including Emma Watson, Glenn Close, Lesley Manville, Naomie Harris, and Elle McPherson. With a global digital presence, the brand is available in premium stores in Hong Kong, Shanghai, the UK, Paris, San Francisco, and Los Angeles, among other cities.

Founded in Madrid in 1998, PyD specializes in the creation, development, marketing and distribution of luxury perfumery and cosmetics. Its history includes perfumes from such prestigious brands as Tous, Halloween, Scalpers, El Ganso, Nightology and recently Oteyza and Bimba Y Lola, in addition to distributing a wide variety of other brands from its different subsidiaries, with a presence in more than 85 countries.