Redefining global travel experiences: Estée Lauder Travel Retail Asia-Pacific announces partnership with Travel Alliance’s WanderJoy

Estée Lauder Travel Retail Asia-Pacific has joined WanderJoy – the world’s first cross-border rewards program by telcos – as the strategic and exclusive beauty partner in a landmark collaboration with Singtel.

The collaboration highlights Estée Lauder’s role in enhancing travel retail shopping experiences, bringing an elevated beauty experience to travelling consumers across the globe.

WanderJoy is the world’s first cross-border rewards program by telcos, created by the Travel Alliance – a collective of eight leading mobile operators, which includes Singtel, AIS, Taiwan Mobile, GOMO Philippines, KDDI, Telkomsel, Optus and HKT.

Through this alliance, Estée Lauder will extend its reach across major travel hubs, connecting with travelers throughout their journeys and creating a new way for consumers to experience beauty on the move.

As part of the collaboration, Estée Lauder will offer exclusive ‘Travel Beautifully’ experiences to travelers from the eight participating WanderJoy markets. Eligible consumers will receive curated ‘Travel Beautifully’ Beauty Kits with their qualifying purchases, available at Estée Lauder counters at Shilla Duty Free Central Stores in Singapore’s Changi Airport and at selected Estée Lauder counters in Tokyo’s Narita and Haneda International Airports.

In addition, travelers can enjoy complimentary ‘Estée At Your Service’ beauty experiences, offering quick touch-ups and personalized skincare consultations that bring a moment of luxury and care to every journey.

Selina Thng, Vice President/General Manager, Estée Lauder Travel Retail, Asia-Pacific, said, “Today’s travelers are seeking experiences that are personal, purposeful, and premium. Our partnership with WanderJoy is the first-of-its-kind – blending prestige beauty with global connectivity. Through curated experiences, tailored rewards, and exclusive beauty kits, we can bring Estée Lauder’s ‘Travel Beautifully’ experiences more meaningfully into their travel journey.”

This partnership underscores Estée Lauder Travel Retail’s pioneering role in shaping prestige beauty experiences for global travelers by keeping consumers at the heart of everything it does. By integrating prestige beauty into the connected travel ecosystem, the brand continues to create meaningful touchpoints that inspire travelers and strengthen its relationship with consumers across the region.

As travel continues to evolve, Estée Lauder said it will explore new ways to personalize experiences and elevate every journey, helping travelers truly ‘Travel Beautifully’ wherever they go.