Hamburg Airport welcomes a new BRANDIN by SETUR concept store
Setur Duty Free has opened another concept store – BRANDIN by SETUR – at Hamburg Airport.
The new 150-square-meter shop is located between Gates A17 and A18 and extends Setur Duty Free’s services at the airport following the opening of a brand store with Victoria’s Secret and GUESS last year.
The new store brings top international brands Armani Exchange, Tommy Hilfiger and Calvin Klein to Hamburg Airport for the first time. The featured range includes fashion and lifestyle products for women and men.
Lutz Deubel, Head of Center Management at Hamburg Airport, said, “With BRANDIN by SETUR we are setting another milestone in our successful cooperation with Setur Duty Free and enriching the shopping experience at Hamburg Airport. The new concept store combines three top international brands under one roof: Armani Exchange, Tommy Hilfiger and Calvin Klein. In a spacious area, the new brand world offers our passengers a variety of high-quality fashion and accessories and invites them to browse.”
Ahmet Sönmez, Setur Duty Free CEO, commented, “Opening the BRANDIN By SETUR store at Hamburg Airport is an important part of our strategy to expand our global footprint and provide travelers with exceptional shopping experiences. Our new concept stores will reflect Setur Duty Free’s customer-focused approach and service understanding. We will continue to offer solutions tailored to the needs of travelers in the coming days.”
Three brands, one store: new shopping experience for passengers
The new concept store expands the shopping offer for travelers to include exclusive fashion and accessories. Synonymous with youthful style and urban elegance, Armani Exchange offers an eclectic selection of clothing such as T-shirts, sweatshirts, polos, jackets and trousers, as well as accessories such as belts, bags. Tommy Hilfiger, on the other hand, introduces its classic American style, which is complemented by modern accents. The range includes polos, casual shirts, sweatpants and accessories such as backpacks, belts and purses.
Calvin Klein focuses on underwear collections for men and women, which impress with their simple aesthetics. The range is complemented by T-shirts, outerwear and accessories.
The concept store is divided into separate areas to match the three brands, so that passengers can comfortably browse through the different style worlds.
