M&M’S and Crocs unveil limited-edition collection for travel retail

Mars Wrigley International Travel Retail has announced the first-ever collaboration between M&M’S and Crocs for a limited-edition collection launching in international travel retail in early 2026. The partnership combines M&M’S branding with Crocs footwear.

“It has never been more important to keep fans at the heart of how a brand comes to life,” said Alyona Fedorchenko, General Manager of Global M&M’S Ecosystem. “This collaboration allows M&M’S to surprise and delight our fans with an unexpected, unique fashion statement that infuses the power of fun in every step.”

Collection features two clog styles and charm pack

The M&M’S Classic Clog features an allover M&M’S mix graphic, four M&M’S Classic and Peanut bag Jibbitz charms with room for additional charms, plus two M&M’S logo Jibbitz charms on the heel straps.

The M&M’S Bae Clog, available in women’s sizes only, includes a glitter treatment, M&M’S Jibbitz charms and the brand’s iconic “M” stamp. The style features a platformed heel.

“Crocs and M&M’S are both unapologetically bold and full of personality,” said Carly Gomez, Senior Vice President and Chief Marketing Officer at Crocs. “Together, we’ve created a collection that’s as expressive as the fans who wear it – creating a more comfortable world through imaginative style.”