The new Salted Caramel special edition range features at London Heathrow T5
Lindt & Sprüngli has teamed up with Avolta to launch a new Salted Caramel special edition range which is available exclusively at the retailer’s airport locations worldwide for a limited time.
The launch is said to strengthen Lindt and Avolta’s history of exclusive collaborations, which started in 2017 and remain an important pillar of the partnership. Their most recent exclusive product launch was Lindt Stracciatella in 2022/2023.
The Salted Caramel flavor range includes three products: Lindor Tube 387g, 500g carrier box of individually wrapped assorted Napolitains and a 300g Gold Bar, all presented in an eye-catching blue design. The Salted Caramel line is being highlighted in special activations and high-profile promotion spaces at some of Avolta’s key locations worldwide, including London Heathrow and Zurich Airport.
Salted Caramel is the second biggest mono-flavor after Milk for Lindor globally, with strong commercial appeal. Between January to March 2024, Salted Caramel Napolitains was the best-selling SKU at Avolta stores in the UK, Spain, Italy and Greece, meanwhile the rest of the Salted Caramel range was among the top ten Lindt SKUs shortly after launching in December 2023.
Philippe Moryl, Global Head for the Confectionery category at Avolta, commented, “We have been actively advocating for many years the need to bring products to the travel retail sales channel, that truly differentiate our retail offer from that of the domestic markets. Peter and Lindt’s team were the first brand in 2017 to come with an exclusive assortment, leading the way for other brand partners in this category. With the Salted Caramel 2024 edition Lindt demonstrates its commitment to remain at the forefront of exclusive assortment launches. We are thrilled to offer this delicate and delicious flavor to our customers around the world. Thank you Peter and the Lindt team for your contribution to making travelers happier.”
Peter Zehnder, Head of Lindt & Sprüngli Global Travel Retail, commented: “Salted Caramel perfectly aligns with our premium positioning, and the introduction of this special edition range further underlines our flourishing partnership with Avolta which continues to go from strength to strength. Salted caramel is a highly popular flavor that appeals to many different consumer groups in travel retail and we’re extremely encouraged by initial results as we continue to make positive strides towards our vision of adding confectionery to every basket.”
