Joseph Ribkoff brings "effortless elegance" to its TFWA World Exhibition debut

Joseph Ribkoff is set to make its debut at the TFWA World Exhibition & Conference in Cannes this year (Riviera Village, RF8), where it will be highlighting its high-fashion yet practical women’s wear range ideally suited to travel retail.

Joseph Ribkoff brings a strong proposition to the travel retail market with its signature blend of style, comfort and versatility. Perfect for the modern traveling woman, the brand’s collections feature wrinkle-resistant, easy-care fabrics that make every piece suitcase-friendly and ready to wear straight off the hanger. The brand is fully inclusive, with sizes ranging from XS to XXL, featuring day-to-night looks that transition seamlessly on a cruise or city break, to lightweight, packable pieces that deliver both comfort and polish, Joseph Ribkoff offers the perfect wardrobe solutions for women on the move.

With its stylish designs, flattering silhouettes and a price point that balances accessibility with premium quality, Joseph Ribkoff resonates with a wide international audience. Already recognized and loved worldwide, the brand is ideally positioned for duty free stores, airports, and cruise ships, where shoppers seek stylish yet practical fashion. As the brand makes its debut at the event, Joseph Ribkoff will showcase why it is a natural fit for the dynamic and globally diverse travel retail channel.

“We first exhibited at the TFWA Asia Pacific exhibition in May, which has paved the way for our upcoming launch of a pop-up at Cairns Airport later this year,” says Nadine Clour, Joseph Ribkoff’s Senior Director, Sales Strategy and Business Development. “We are thrilled to be attending our first TFWA World Exhibition and seeing what new prospects the event will present our brand.”

Joseph Ribkoff’s travel retail strategy focuses on premium positioning in high-traffic international hubs; particularly in Europe, where brand recognition is strong, and in the Middle East and Asia, where there is strong potential for expansion. “Our objective is to elevate Joseph Ribkoff’s global visibility and make the brand more accessible to women around the world,” Clour explains. “As a label trusted for over six decades, we understand the style needs of the modern, international traveler; confident, discerning, and always on the move. Our collections, known for their elegance, quality, and versatility, already resonate with women across continents. Expanding into duty free retail is a natural evolution, allowing us to connect with our customer in the spaces she frequents most and bring the Joseph Ribkoff experience to her journey.”

As Joseph Ribkoff takes its place on the global travel retail stage, the brand is set to bring a fresh, fashion-forward perspective to the channel. With a proven legacy of design excellence and a clear vision for international growth, Joseph Ribkoff looks forward to forging new partnerships at the TFWA World Exhibition and inspiring women travelers with collections that combine effortless elegance, versatility and comfort. This debut marks not only an exciting milestone for the brand but also the beginning of a dynamic new chapter in its global journey.

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