Ferrero Travel Market unveils "Kinder Catch The Stars" campaign

Ferrero Travel Market has created a new consumer activation campaign for the peak summer period, focused around the company’s Kinder confectionery brand.

Designed exclusively for the travel retail channel, the "Kinder Catch The Stars" initiative aims to create an engaging in-store experience that truly connects with Kinder’s core audience – families with younger children. The activation gives travelers the chance to win an unforgettable dream trip to California, valued at up to €15,000 (US$17,500).

The promotion is running from May through September, in collaboration with key retailer partners, in seven international airport hubs: Milan, Paris, Cancun, Dubai, Bangkok, London and Larnaca.

To participate in the "Kinder Catch The Stars" activation, travelers simply scan a QR code at the point of sale, and purchase any Kinder product. They are then invited to play a short, entertaining game, and share their final game image on Instagram to enter the contest.

The grand prize is a family trip to California, to visit one of the world’s most iconic observatories – blending fun, learning and exploration in line with the core Kinder brand values. The winner will be announced in October 2025.

“With 'Kinder Catch The Stars,' we are bringing both wonder and reward into the travel retail space,” says Sergio Salvagno, General Manager of Ferrero Travel Market. “This activation is more than just a prize promotion – it’s an invitation for families to dream, explore and enjoy playful moments together while traveling.

“Importantly, at Ferrero we recognize that the evolution of the food and confectionery sectors in travel retail depends on delivering distinctive, memorable and value-driven experiences. We are committed to engaging shoppers in meaningful ways that transcend the product itself, by providing added value and reinforcing brand loyalty at every available touchpoint.”