Ferrero Travel Market to showcase brand innovation and sustainability vision in Cannes

At the upcoming 2025 TFWA World Exhibition, Ferrero Travel Market will unveil its focus for the year ahead, showcasing novelties from its portfolio of globally loved brands, while reinforcing its commitment to sustainability (Bay 11, Bay Village).

Tablets are a key priority for Ferrero, demonstrated by the launch of the new Ferrero Rocher 70% dark chocolate bar, developed to better serve dark chocolate enthusiasts. Ferrero will also unveil the new visual identity for its Ferrero Rocher tablets, incorporating a clean, minimalist aesthetic and prominent ‘Travel Exclusive’ branding, designed to increase on-shelf visibility and enhance consumer appeal.

Importantly, the reverse of this new packaging will also highlight Ferrero’s evolving sustainability strategy, via an on-pack QR code that connects consumers to more detailed information about the company’s quality and sustainability initiatives.

In a related move, from this month the packaging of the Ferrero Rocher premium chocolate range will be 100% recyclable, thanks to a switch to fully sustainable polypropylene.

Expanding the Kinder universe

Ferrero will continue to build on the success of its Kinder brand with the launch of two new travel retail exclusive formats. Ideal for both sharing and solo indulgence, Kinder & Co Mix is a 179g variety pack composed of iconic Kinder and Ferrero products including Kinder Bueno, Hanuta Minis, Tronky and Duplo. The Kinder & Co White Mix 137g is a white chocolate-focused edition that includes Kinder Bueno White, Kinder Schoko-Bons White and Duplo White.

Ferrero will also update its Kinder Surprise T4x20 Natoons collection with new dinosaur-inspired Dinos toys, supported by interactive content via the Applaydu app.

Unlocking growth potential within biscuits

With the biscuit category gaining strong traction in travel retail, Ferrero is seizing the opportunity to scale up its pioneering ‘La Biscotteria’ concept, now encompassing nine products from six brands: Nutella B-ready, Nutella Biscuits, Kinder Cards, Kinder Happy Hippo, Kinder Duo, and Kinder Kinderini.

From September, Ferrero will roll out an innovative and engaging “Say It With” digital activation for La Biscotteria, tapping into the gifting trend. After purchasing the product, shoppers can scan the QR code on the pack to record a personalized digital message. Once gifted, the recipient simply scans the same code to unlock the message – turning a simple treat into a heartfelt, memorable moment.

Looking ahead, Ferrero will continue to strengthen its footprint in targeted markets through strategic investment in the Premier Biscuit League – a portfolio of premium, heritage-rich biscuit brands including Royal Dansk, Fox’s, Paterson’s, and Delacre. Each brand is renowned for its high quality and long-standing tradition, making the Premier Biscuit League a true celebration of excellence in the biscuit category.

New discoveries from Nutella

Other key reveals at the Cannes show will include the latest instalments of the Nutella Next Destination series. Perfect for gifting/souvenir purchases, these travel retail exclusive packs contain 3 x 30g jars of Nutella, each labelled with the name of a different country, to drive destination inspiration.

For 2025, Ferrero is bringing breakfast to life with an interactive twist: a QR code placed on the outer packaging leads to a vibrant digital experience titled “Every Place, A Good Morning.” This landing page unlocks a colorful world map filled with morning traditions, travel inspiration, and local breakfast recipes. Visitors can discover how to say “Good morning” in various languages and explore fun cultural curiosities from around the globe – an invitation to explore, taste, and connect with the world, one morning at a time.

Driving sustainable change

In line with Ferrero’s commitment to caring for the planet and the communities in which it operates, later this month the company will debut a high-profile sustainability-themed activation at Nice Côte d’Azur Airport, highlighting the brand’s Quality at Heart credentials. This immersive concept will also be showcased at this year’s Cannes booth, underlining Ferrero’s holistic approach to responsible consumption.

The airport pop-up will be reinforced by an impactful media campaign, with the “Quality at Heart” initiative taking over Nice Airport from September 26th to October 2nd. During this period, travelers will experience an immersive digital tunnel alongside a network of 73 screens, ensuring strong visibility and engagement throughout the airport.

Ferrero’s presence at Nice Airport is marked by a bold, hazelnut-shaped installation that celebrates the brand’s iconic ingredient. Crafted from natural wood tones and lush greenery, the structure invites visitors into a multi-sensory journey through immersive stations that highlight Ferrero’s commitment to craftsmanship and sustainability. A playful maze game adds an engaging twist, tracing the hazelnut’s transformation from farm to finished product.

Sergio Salvagno, General Manager of Ferrero Travel Market, said, “We are delighted to return to the TFWA World Exhibition to present our latest innovations across confectionery, biscuits and gifting. Each new launch has been carefully developed to meet the evolving expectations of travelling consumers, blending premiumization, exclusivity and digital engagement, to elevate the shopper experience.

“As consumers become more [environmentally] conscious, they’re seeking brands that not only deliver excellence, but also embody purpose. In response, we are focused on delivering value-added formats, meaningful gifting solutions and exclusive travel retail products – while clearly reinforcing our long-term commitment to sustainability.”