Ferrero Travel Market partners exclusively with Avolta in Kinder Crunchy Cookies launch

Ferrero Travel Market has partnered exclusively with leading global travel retail and F&B player, Avolta, to introduce Kinder Crunchy Cookies – the latest addition to its biscuit portfolio - into the global travel retail channel.

Following its success in domestic markets, Kinder Crunchy Cookies will be available exclusively in Avolta travel retail doors from September. With the biscuit category gaining strong traction in travel retail, Ferrero is seizing the opportunity to scale up its pioneering ‘La Biscotteria’ concept. This partnership highlights the company’s strategic focus on driving growth in the biscuit segment through meaningful product innovation and retail collaboration, while enhancing overall value across the broader confectionery and food categories.

Kinder Crunchy Cookies combines the signature creamy, smooth taste of Kinder milk and white chocolate with a satisfying biscuit crunch. Offered in a 136g format with dedicated packaging developed exclusively for the travel retail channel, the introduction strengthens Kinder’s presence within the biscuit segment.

Fulfilling multiple need states

Ideal for snacking and sharing moments, Kinder Crunchy Cookies are designed to appeal to young adults seeking a convenient, feel-good and familiar indulgence.

Leveraging Kinder’s powerful brand equity to make a strong impact in the biscuit category, the launch combines quality, brand awareness and deep emotional resonance to deliver a meaningful snacking experience that goes beyond just taste.

The travel retail introduction is supported by a 360-degreemarketing campaign that incorporates in-store activations, strategic media investment and digital engagement initiatives, building awareness and excitement across key shopper touchpoints.

Sergio Salvagno, Ferrero Travel Market General Manager, said, "The exclusive launch of Kinder Crunchy Cookies with Avolta marks another key milestone in our ambition to grow the biscuit category within global travel retail. This product brings the trusted Kinder brand qualities to a new snacking format, perfectly aligned with today’s traveler expectations for convenience, enjoyment and shareability.

“Through continued innovation and strategic partnerships like this one, we aim to deliver memorable, high-quality experiences to travelers around the world.”

Philippe Moryl, Avolta’s Global Head of Category for Confectionery & Food, commented, “This exclusive collaboration with Ferrero underscores our shared goal to drive commercial growth through innovation and differentiation. The introduction of Kinder Crunchy Cookies allows us to further unlock the potential of the biscuit category by bringing another globally loved brand into our portfolio - one that combines strong consumer appeal with a format tailored to the evolving needs of today’s travelers.”