October 9, 2025
Ferrero Travel Market introduces exclusive Tic Tac TWO campaign with Ticketmaster and Avolta
The high-impact promotional campaign supports the global roll-out of Tic Tac TWO, the brand’s first sugar-free offering in the travel retail channel
Ferrero Travel Market has partnered with Avolta and Ticketmaster to create a new, high-impact promotional campaign to support the global roll-out of Tic Tac TWO – the brand’s first sugar-free offering in the travel retail channel.
Following its debut at the 2024 TFWA Tax Free World Exhibition, Tic Tac TWO has rapidly gained traction among a new generation of international travelers. The product’s sugar-free positioning, combined with its distinctive double-layered flavor experience, continues to appeal strongly to loyal Tic Tac fans.
Designed exclusively for the travel retail channel, the Tic Tac TWO initiative offers shoppers the opportunity to win a Ticketmaster voucher worth up to €300. The Ticketmaster partnership pays homage to Tic Tac’s long-standing association with music and festival culture, building on a rich brand heritage of engaging younger consumers through fun, socially shared experiences.
The promotion is running from mid-September through October, at high-footfall airport locations in Barcelona, Ibiza and Palma de Mallorca – all strategically selected to engage the brand’s key Gen Z and Millennial target demographics.
The Tic Tac TWO x Ticketmaster competition draw is open to all travelers who are members of the Club Avolta loyalty and rewards program. Shoppers who purchase two Tic Tac TWO products are entered into a draw to win a €300 Ticketmaster voucher. Each location has been allocated ten winning vouchers.
To amplify visibility and encourage participation, the promotion is being supported by a branded Newsletter and Club Avolta Member Push Notifications.
“The launch of Tic Tac TWO represents an exciting new chapter for the brand in travel retail,” commented Sergio Salvagno, General Manager of Ferrero Travel Market. “By partnering with Avolta and Ticketmaster in this way, we are not only showcasing innovation in product development, but also delivering an engaging, relevant experience for today’s travelers. This campaign is a perfect example of how Ferrero is evolving its travel retail strategy to better connect with different consumer profiles and evolving purchasing behaviors.”
Tic Tac TWO is available in two flavors: Strawberry & Lime and Spearmint Fresh & Mild. Each box contains 38 Tic Tac Twos, all of which are double the size of traditional Tic Tac pills. The two layers deliver two distinctive flavors at the same time – consumers simply flip to enjoy.
