October 7, 2025
Ferrero elevates travel retail with responsible hazelnut sourcing campaign at Nice Airport
The ‘Quality at Heart’ experience extended to Ferrero’s booth at the 2025 TFWA World Exhibition, highlighting Ferrero’s commitment to excellence, sustainability and innovation
Ferrero has launched its first global digital communications campaign at Nice Côte d’Azur Airport, bringing its ‘Quality at Heart’ commitment to life through innovative installations to showcase Ferrero’s values, heritage and responsible sourcing practices.
From September 23 to October 20, travelers at Nice Airport are invited to explore an eye-catching hazelnut-shaped installation that guides them through the lifecycle of Ferrero’s iconic ingredients, featured in beloved products such as Ferrero Rocher. The thoughtfully designed interactive experience traces the journey of the hazelnut, from the fields where it is cultivated to the final product enjoyed worldwide.
From September 26 until October 2, the installation was complemented by an immersive sustainability-themed digital tunnel, alongside a network of 73 screens, ensuring strong visibility and engagement during passengers’ journeys.
The campaign found continuity at the recent 2025 TFWA World Exhibition in Cannes, during which Ferrero unveiled upcoming novelties from its portfolio of globally loved brands, while reinforcing its commitment to sustainability and responsible consumption.
This campaign also reflects Ferrero’s commitment to sustainability and responsible sourcing, as outlined in its renewed Hazelnut Charter which promotes regenerative farming practices, fair working conditions, and full supply chain transparency. Today, over 90% of hazelnuts are traceable back to individual farms, and more than 21,000 farmers have been trained in sustainable cultivation practices.
