Elevating indulgence: Valrhona launches new Pistachio Crispy Praliné Gift Box

After introducing its new Pistachio Crispy Praliné Gift Box at TFWA World Exhibition & Conference in Cannes, Valrhona has unveiled its latest creation now launching worldwide across Europe, the Middle East, Asia Pacific, and North America.

This new gourmet experience marks a defining chapter in Valrhona’s legacy – a celebration of over 100 years of artisanal mastery, reinterpreted with modern flair.  Each piece delivers an exquisite balance of crisp texture, intense pistachio praline, and silky milk chocolate, reflecting Valrhona’s pursuit of exceptional taste and precision.

Honoring Heritage through Innovation

Born in the heart of France’s Rhōne Valley, Valrhona has shaped the art of fine chocolate since 1922. The Pistachio Crispy Praliné creation pays homage to that heritage, blending timeless savoir-faire with a spirit of creative reinvention.  

Each chocolate reflects the Maison’s devotion to excellence and emotion – a delicate balance between tradition and innovation, indulgence and precision. The delicate combination of pistachio praline and smooth milk chocolate delivers a contemporary expression of the brand’s historic expertise.

A Travel Retail Jewel

Unveiled in Cannes, the Pistachio Crispy Praliné Gift Box has been designed for indulgence lovers and travelers seeking refined gifts. Its elegant presentation and premium positioning make it a standout addition to the world’s most exclusive duty-free assortments.  

The launch is supported by a 360° activation campaign, featuring immersive retail displays, engaging digital storytelling, and social media highlights, ensuring Valrhona’s signature elegance shines in every terminal.  

Zeyneb Larabi, Global Retail and Travel Retail Director at Valrhona, said, “With this launch, Valrhona reconnects with its roots while embracing today’s passion for refined, sensory experiences. It’s a tribute to our century-old expertise, crafted for those who seek authentic indulgence and exceptional gifting.”

Crafted in France, Designed for Indulgence

The new Pistachio Crispy Praliné Gift Box exemplifies Valrhona’s ongoing commitment to creativity, quality, and responsible craftsmanship. Made in France with carefully selected ingredients, it continues the brand’s mission of offering unique taste experiences that inspire chocolate lovers worldwide.