Airport duty-free shop as viewed in from the operator interactive dashboard
Outsight, a leader in 3D Spatial AI Software Solutions, and E23, a premier provider of retail technology solutions, today announced a strategic partnership aimed at transforming airport retail operations using LiDAR-based Spatial Intelligence.
Through this partnership, Outsight’s Spatial AI Software Platform will work with E23’s retail solutions, enabling real-time, anonymous tracking of passenger movements within duty-free stores, lounges, and commercial areas.
This LiDAR-driven approach will provide airport retailers with unparalleled insights into foot traffic patterns, store engagement, and checkout behaviors, helping retailers optimize store layouts, product placements, and queue management. This allows airport operators and retailers to enhance sales conversion rates, reduce congestion, and tailor offerings to meet passenger needs more effectively.
Travel profiling and distribution analysis cross-referenced with consumer-brand interaction sequences
The partners noted that traditional analytics solutions often rely on camera-based systems, which pose privacy concerns and limited accuracy in dynamic environments.
“Travel retail faces unique challenges in understanding the 3:1 ratio of non-purchasing to purchasing travelers," said Alessandro Lo Piano, CEO of E23. “Our combined solution transforms this challenge into an opportunity by providing actionable insights that bridge the gap between attraction and purchase decisions.”
Raul Bravo, President and Co-founder at Outsight, added, “This partnership with E23 is a step toward modernizing airport retail experiences. LiDAR-based tracking offers a privacy-friendly yet highly accurate method of understanding passenger movements, enabling data-driven decision-making that benefits both retailers and travelers alike.”
