Chloé’s Atelier des Fleurs collectionfeatures in an eye-catching promotion at São Paulo/Guarulhos InternationalAirport in Brazil
Coty has partnered with key leading travel retailers to launch Chloé’s Atelier des Fleurs collection into travel retail in the Americas.
According to Coty, the launch is included in plans to expand its ultra-premium portfolio and marks a “major milestone as the company fuels market share growth in the channel”. It also strengthens the footprint of its Prestige fragrance collections.
Chloé Atelier des Fleurs made its debut at Los Angeles International Airport in partnership with DFS, marking the collection’s entry into the North American travel retail market. To commemorate the launch, customers have been invited to partake in an immersive experience, interacting with key highlights from the collection through the Ateliers des Fleurs Trolley. The activation also included a dedicated Chloé fragrances gondola and a bespoke gifting station.
Building on the successful debut of Chloé Atelier des Fleurs at Los Angeles International Airport, Coty also expanded the collection’s footprint into Latin America last month, launching a presence at Terminal 3 of São Paulo/Guarulhos International Airport in Brazil, in partnership with Dufry Americas. Customers were able to directly interact with the fragrance through an immersive trolley display, discovering an array of different scents and participating in a calligraphy event to personalize their fragrances with the Chloé Alphabet. The activations, in prime locations at both the Departures and Arrivals areas, provided consumers with a memorable experience and resulted in exceptional visibility for the brand.
Diego Artola-Villanueva, Coty Vice President Travel Retail Americas, said, “The beauty market in the Americas is highly dynamic and ever evolving. We are delighted to introduce the Chloé Atelier des Fleurs collection to more travel retail locations in the region. With the launch at São Paulo/Guarulhos International Airport marking the first time the collection is available to consumers in Brazil, this signifies an important milestone as we continue to bolster our footprint in the market.
“These launches are further testament to our commitment to innovation and premiumization, as well as our ability to create exciting activations and immersive experiences that enable our consumers to directly engage with our products across multiple touch points. We plan to double Chloé Atelier des Fleurs’ already considerable presence in travel retail worldwide over the next three years and continue to upscale our ability to meet diverse travel retail consumer needs and preferences.”
Coty said the launches underscore its commitment to expanding Chloé’s Atelier des Fleurs’ footprint across travel retail Americas, and “demonstrate the Company’s focus, targeting strong growth in fragrances across key categories and geographies”. This approach is anchored by additional innovations in the pipeline, such as Chloé’s three new vegan scents for Atelier Des Fleurs, crafted with 100% natural-origin ingredients and naturally derived alcohol, further enhancing the brand’s commitment to sustainable and luxurious fragrances.
