The month-long pop-up invites visitors to embark on a journey through 135 years of unrivaled rum craftsmanship, offering a unique exploration of Brugal's ultra-premium double-aged rum, Brugal 1888 (photo credit: Brugal 1888).
Brugal, the renowned ultra-premium rum producer in the Dominican Republic, unveiled its immersive pop-up experience in Terminal D at Miami International Airport. The month-long pop-up invites visitors to embark on a journey through 135 years of unrivaled rum craftsmanship, offering a unique exploration of Brugal's ultra-premium double-aged rum, Brugal 1888.
A welcomed respite for travelers flying in or out of Miami during the busy holiday season, the vibrant space "transports guests to the world of Brugal," inviting them to explore the brand's rich heritage through immersive, sensory-driven tasting experiences.
Guests of drinking age are welcomed by brand ambassadors to a bespoke bar, offering guided tastings of Brugal 1888 and insights into its craftsmanship. Visitors can choose to indulge in a chocolate pairing with Exquisito Chocolates and a neat pour of the double-aged rum or savor a specialty cocktail. The feature serve is Brugal’s 1888 Old Fashioned, a twist on the classic concoction made with Brugal 1888 rum, simple syrup, Angostura Bitters and a spritz of orange essence.
The pop-up also features a curated gallery space – a heritage wall of portraits and historic artifacts said to weave the tale of Brugal’s origins, its 135-year history and its pursuit of rum mastery. A dedicated lounge space provides a comfortable retreat, inviting guests to enjoy a moment of respite during the holiday travel season. A series of QR codes in the space allow visitors to collect a library of cocktail recipes and educational masterclasses about Brugal 1888 for further exploration.
The pop-up also features a curated gallery space – a heritage wall of portraits and historic artifacts weaving the tale of Brugal’s origins, its 135-year history and its pursuit of rum mastery
“This experience, inspired by La Casa Brugal, invites consumers on a journey into my family’s rich history, immersing them in the artistry behind crafting and aging our exceptional rums," said fifth generation Maestra Ronera Jassil Villanueva Quintana. “Miami has historically been a vibrant and dynamic market for Brugal, making it the perfect setting for this immersive experience. Each sip of rum transports you to the legacy of our founder and my great-great grandfather, Don Andrés Brugal – one that has been meticulously cultivated over five generations. A story of passion, tradition, and unparalleled craftsmanship that defines Brugal.”
Brugal 1888 is produced via a double-aging process, which is unique for rum. It is first aged in ex-bourbon casks for up to eight years and is then extracted and given a new home in hand-selected, first-fill Oloroso Sherry casks. According to the team, this process is what renders a phenomenal balance of smokiness and full mouth feel of Brugal 1888, which is difficult to replicate with any other rum in the world.
The pop-up will run until January 3, 2024, between Gate 37 and 38 in Terminal D. Bottles of Brugal 1888 are available for purchase at Duty Free Americas.
