Beyond Chocolate: Valrhona transforms travel retail through gifting and hospitality

Valrhona will unveil its 2026 vision at the upcoming TFWA World Exhibition & Conference in Cannes, Booth RH16, Riviera Village.

Building on its strong heritage in gastronomy and premium chocolate, the brand is placing gifting and the art of hospitality at the heart of its travel retail strategy.

Gifting at the Core: The Gift Atelier

The Gift Atelier has become a signature of Valrhona’s airport activations, offering travelers a refined and personal way to select gifts. In 2025, Valrhona expands this concept with even more personalization possibilities – from customizable ribbons to elegant greeting cards.

Travelers will also discover the new 2025 Christmas Collection, designed in festive red and gold exclusively for the travel retail season, alongside the launch of Pistachio Praliné, an indulgent bonbon that marries Valrhona’s mastery of texture with a flavor loved worldwide.

Hospitality Reimagined

In 2025, Valrhona extends its vision beyond gifting by infusing hospitality into every interaction. Inspired by its deep culinary DNA and collaborations with the world’s finest chefs, Valrhona is curating moments of conviviality for travelers and partners alike.

At Cannes, two exclusive bars co-created with Chef Frédéric Cassel will be showcased, embodying the meeting point between chocolate craftsmanship and haute gastronomy. On Tuesday evening, Valrhona will host a cocktail celebration featuring world-renowned pastry chef Pascal Lac, who will reinterpret travel through pastries inspired by iconic destinations.

A Tasteful Journey at the Booth

Visitors to the Valrhona booth will experience a true hospitality moment. A Chocolate Bar will serve unique beverages, while a dedicated lounge invites guests to unwind and savor custom-made chocolate creations in an intimate atmosphere.

These elements underline Valrhona’s ambition: to make travel retail not only about purchasing a gift, but about experiencing the warmth, generosity, and refinement of true hospitality.

A Growing Role in Duty Free

“Confectionery is fast becoming one of the most dynamic categories in duty free,” said Zeyneb Larabi, Global Retail & Travel Retail Director. “Travelers are seeking more than just a product — they expect creativity, personal touches, and experiences that make gifting memorable. With our presence in Cannes, Valrhona is proud to show how we’re answering these expectations through gifting, hospitality, and a uniquely glocal approach.”