Whyte & Mackay and Eraman Duty Free partner in exclusive The Dalmore Cask Curation series launch
Celebrating the new release: (From left to right) Micheline Wong, Regional Director Global Travel Retail, Whyte & Mackay; Mathialagan Maniam, Senior Manager Merchandising, Eraman Duty Free and Mike Greggs, Managing Director Europe & Global Travel Retail, Whyte & Mackay
Whyte & Mackay and Eraman Duty Free have continued to grow their long-standing partnership and highlight the power of single malts, as the retailer became the only one in Malaysia to offer shoppers the chance to own the exclusive The Dalmore Cask Curation Sherry Edition.
The whisky, the first in a series of releases celebrating both the artistry of The Dalmore and the role of casks in creating an iconic single malt, highlights the work of renowned fifth-generation winemakers González Byass, of Jerez de la Frontera, Spain. Featuring three exceptional age statement whiskies – a 26 Year Old, a 28 Year Old and a 43 Year Old, each finished in González Byass casks – the Sherry Edition is presented in a bespoke, hand-crafted and leather-finished case. Only 20 sets were made available in travel retail worldwide.
The dynamic Single Malt Scotch category is a key one for Eraman Duty Free and is a driver of growth across travel retail today, helping to boost average passenger spend and recruit new shoppers into the market. Following 93% year-on-year growth for the category in 2023, the Malt Whisky sector is poised for a further increase, with malt sales in the first quarter of 2024 up a further 36% on those seen in 2023, fueled by the Prestige and Prestige Plus offering.
Claiming the spotlight: The Dalmore Cask Curation Sherry Edition at Eraman Duty Free
As the third-ranked luxury malt brand in travel retail (IWSR), The Dalmore has been a key catalyst in fueling this high value growth, with the brand outperforming the wider category with 115% growth year-on-year and 49% in the first quarter of 2024 alone.
Against this background, Whyte & Mackay and Eraman Duty Free are growing their existing partnership with an enhanced offer for shoppers in the shape of a true masterpiece, The Dalmore Cask Curation series. The three age expressions from the first release are being showcased for shoppers on a dedicated plinth in the heart of the Eraman Duty Free store’s luxury spirits area.
This release comes as Eraman Duty Free continues to elevate its wider offer for consumers, with an upgrade of the shopper and traveler experience, which has delivered an increase in both footfall and sales for the retailer.
Micheline Wong, Whyte & Mackay's Regional Director Asia Travel Retail, said, “We are delighted to collaborate with Eraman Duty Free on this release, which represents an exponential growth of our partnership and capitalizes on the ever-growing demand for Single Malt Scotch from travelling shoppers. With an exquisite and exclusive release like The Dalmore Cask Curation series, it is a pleasure to work alongside partners who are focused on delivering a truly premium experience for shoppers and we are proud to make the only version of The Dalmore Cask Curation Sherry Edition in Malaysian travel retail available with Eraman Duty Free.”
