Victorinox reveals new booth concept and products for TFWA Cannes

Premium lifestyle brand Victorinox is gearing up to TFWA World Exhibition where it will unveil a new modular concept, engaging game and latest Travel Gear and Watch novelties at its new booth location in Bay Village, Bay 18.

Victorinox will showcase a completely new tradeshow concept featuring a modular system, personalization concept and fun claw machine game to lighten the mood.

The modular system includes lightweight and flexible furniture, which allows for different configurations, finished off with display trays for items such as watches. The units are multifunctional, also serving as self-storage, reflecting the brand’s value of seeking smart solutions for everyday challenges.

The interactive claw game, which is being introduced for the first time at Cannes, offers all booth visitors the chance to win Victorinox prizes such as ID tags for luggage, lanyards, chocolates, laptop sleeves and peelers. Business partners will also have the chance to win a Global Carry On each day as a top prize in the claw machine. To encourage further footfall to the booth, Victorinox will offer a personalization service on luggage ID tags.

Victorinox Head of Global Travel Retail & Fragrance Sales, Gloria Dix, said, “We are heading into TFWA World Exhibition with an enhanced team, engaging booth concept and premium products that ensure travelers are best prepared for journeys. Tradeshows serve as an ideal testing lab for projects, and we are excited to see the claw machine in action as we look to engage with visitors in a new and entertaining way.”

Travel Gear Novelties

Travel Gear, Victorinox’s bestselling product category in travel retail, will be the main focus for the brand in Cannes. Highlights include the Altmont Modern line, which has proven very popular since launching in July due to its functionality designed with Bleisure in mind. The line targets the evolving needs of the modern young professional, delivering versatile travel essentials that move seamlessly from business commute to personal travel.

Visitors to the Victorinox booth will also be able to discover the new Airox Advanced colorway and have a sneak peak of the Spectra 3.5 Edition, which is launching in 2026.

New Air Pro Automatic watch

Victorinox will showcase its brand-new Air Pro GMT Automatic watch collection in Cannes. This flight-ready timepiece exemplifies the brand’s commitment to quality craftsmanship and Swiss design. The collection is tailored to professionals who move fluidly between work and travel, with features engineered to support modern mobility.

Each watch in the Air Pro collection is crafted from high-quality 316L stainless steel – available in sandblasted, brushed or polished finish – and an antireflective sapphire crystal, ensuring both resilience and clarity. The watches boast a 56-hour power reserve, feature ISO-certified anti-shock protection and are water resistant up to 200 meters.