Travel Blue opens new concept store with Travel to Go in Indonesia

Travel Blue, the global leader in travel accessories, has opened a new concept store with Travel to Go by PT Karya Prima Unggulan.

The striking, bright yellow store is strategically located directly opposite passport control at Kualanamu International Airport, Indonesia’s fourth largest airport, with annual pax at 8.9 million.

Lim Sou Ping, Travel to Go by PT Karya Prima Unggulan Chief Operating Officer, said, “We’ve partnered with Travel Blue for many years and seen a consistent, strong performance and recognized the potential of this shop in the airport environment. With their expanded product range now including luggage, backpacks and the Memory Collection, it was a natural decision to create this space.”

The Travel Blue shop invites travelers to browse its huge range of travel goods and accessories, including travel pillows, earphones, power banks and electronic chargers, on-board luggage, backpacks and water bottles.

“Travel Blue is ramping up its visual presence with eye-catching displays and stand-alone units, elevating the brand and engaging with travelers,” said Leonard Poh, Travel Blue Regional Manager South East Asia. “The APAC market is strategically important and we are delighted to expand our partnership with Travel to Go by PT Karya Prima Unggulan in Indonesia. We look forward to rolling out this concept to other key airport locations.”