Victorinox “redefines” how travel retail is managed across regional markets

As part of an evolution in its organizational structure, Victorinox is "refining" how Travel Retail is managed across regions.

According to a statement from the company, its dedicated Regional Travel Retail representatives will remain the primary point of contact for partners and will now be embedded within the respective regional market teams, rather than operating under the Global Travel Retail structure. This change is said to bring the teams closer to local markets while maintaining continuity in partner relationships.

Victorinox said it continues to view the Travel Retail channel as a strategically important and integral part of its global business.

“Our commitment to Global Travel Retail (GTR) remains unchanged, and we will continue to treat the channel with the same level of focus and importance moving forward, “ the company stated.

“While the Travel Retail business is steered regionally, this does not change how we work with our partners. Our dedicated regional Travel Retail representatives will continue to work closely with partners while strengthening the proximity to local markets and ensuring continued, hands-on support through teams that are closely connected to regional business priorities.

“To ensure global consistency and strategic alignment, the General Managers of our regions and subsidiaries continue to report into the Chief Sales Officer, Patrik Hauert, at Headquarters, providing clear coordination across markets while empowering regional teams to act close to their partners.”

Victorinox said there is “no change to the strategic role of Travel Retail within Victorinox, nor to our full commitment to the channel”.

“Looking ahead to 2026, we will continue to manage our Travel Retail footprint thoughtfully, with the aim of maintaining a strong, relevant, and sustainable presence aligned with market opportunities,” the company added.