Travel Blue puts extended backpack range in Cannes spotlight

Travel Blue will showcase its rapidly expanding range of travel accessories, backpacks and luggage at TFWA Cannes this year (Yellow F33).

Specifically targeting the Gen Z market, Travel Blue is offering operators globally the opportunity to follow changing consumer trends as shoppers move away from luxury to more affordable and practical purchases.

Taking prime position on the stand is the highly successful backpack range, now extended with new designs and colorways, including the brand new EcoJourney backpack, made from 100% recycled nylon.

The EcoJourney backpack (RRP US$119.90) is part of the Traveler Collection and designed to elevate the executive travel experience. It features a sleek professional design and includes all the essentials for the modern business traveler: a side shoulder strap, carry-on straps with hidden main strap technology, an exclusive padded laptop compartment and smart interior organizers for optimal functionality. It fits perfectly in the overhead cabin compartment of most airlines.

Daniel Levin, Travel Blue Managing Director, said, “The EcoJourney backpack is the next step in our mission to reduce the impact of global travel retail on the planet. Travel Blue is the category leader in recycling and sustainability, with genuine and practical solutions. Our use of recycled plastics, as part of the Our Blue Way initiative, has now reached the equivalent of over 4.7 million 500ml plastic bottles. This weighs in at over 188 metric tons or one fully grown blue whale.”

Travel Blue backpacks are lightweight, made from high-quality materials and affordably priced, fitting exactly with Gen Z’s functionality and cost requirements. They come with a three-year global warranty, reflecting Travel Blue’s commitment to quality and durability.

Travel Blue will also highlight its Memory Collections of pins and patches featuring national symbols and cultural icons, available exclusively to each geographical location.

In Cannes, the collection includes iconic buildings such as The Eiffel Tower, The Leaning Tower of Pisa, The Colosseum and The Parthenon. Two to three pins retail at US$9.99 and a patch retails at US$3.99.

In addition to pins and patches, Memory Collections includes destination-themed memory foam pillows, reminding travelers of their trips and allowing them to capture the essence of their adventures, turning memories into lasting treasures.

“We look forward to meeting both existing and new partners on our stand and developing plans for the year ahead,” Levin added. “Our new products and Memory Collections concept will brighten up the Palais and show customers  there are significant opportunities in the current market to fulfil shoppers demands for high quality, affordable, sustainable, personalized and functional purchases.”