Travel Blue partners with China Duty Free Group in distribution drive

Travel Blue, the global leader in travel accessories, is expanding its relationship with China Duty Free Group (CDFG) and is now at selected Island and downtown duty-free stores, in addition to the operator’s airport stores.

Travel Blue products are now listed at CDFG duty free stores on Sanya Island, both at the airport and in the city center. Travel Blue goods are also stocked at the Haerbin, Shenzhen and Guangzhou downtown duty-free stores.

Travel Blue first launched with CDFG in 2010, with listings at Guangzhou, Tianjin, Qingdao, Changsha, Shanxi and Wenzhou international airports. Since then, distribution has grown rapidly, culminating at Hangzhou Xiaoshan Airport with the unveiling of a high-impact, eight-week pop-up in the lead up to the 2025 Chinese New Year.

Andy King, Travel Blue China Managing Director, said, “We’re really pleased to expand with China Duty Free Group into island and downtown stores. China was and still is one of the cornerstones of our business and our long-standing cooperation with CDFG has always been very important for growing our presence there.

“We now supply CDFG stores in over 30 airports. Our local team works closely with CDFG head office and teams in each airport. We are confident we will invest further and open more Travel Blue brand corners and shop-in-shops in different key airports in the future.”

Travel Blue is a trusted brand in the travel industry. Founded in London in 1987, Travel Blue has been at the forefront of providing innovative solutions to travelers worldwide. Travel Blue has a portfolio of over 400 products, available in more than 110 countries.

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