“Transforming the airport into a stage”: Tous and Scalpers claim the spotlight in Madrid Airport Terminal 1

Spanish brands Tous and Scalpers are claiming the spotlight at Madrid Airport Terminal 1, with immersive podiums that celebrate authenticity and style.

Tous Kaos bursts with vibrant energy, bringing to life its new fragrance universe, a joyful, tactile space in vivid pink tones that capture the spirit of creativity and self-expression. The installation invites travelers to dive into the KAOS collection’s playful sophistication before boarding.

Just steps away, Scalpers The Band takes the stage with an edgy rock-inspired setup that reflects the brand’s rebellious elegance. A scene filled with instruments, flight cases and attitude evokes the backstage atmosphere of a legendary concert, and an invitation to live the rhythm of Scalpers with fragrances for him and her.

Together, these activations are said to “transform the travel retail space into a meeting point between fragrance and fashion, where each brand unveils its universe and welcomes thousands of travelers this October”.

René Nijst, Travel Retail Director at PyD, said, “These two launches embody the DNA of our brands in a way that truly connects with travelers. Tous Kaos and Scalpers The Band are not only fragrances, they are experiences that bring together creativity, energy and emotion, transforming the airport into a stage where the journey starts through scent.”