TOUS Perfumes launches new fragrance at José María Córdova International Airport
Sorbet Garden is a special edition that celebrates spring in full color; the activation takes place through July 31
TOUS Perfumes has chosen Medellín for the launch of its new fragrance, Sorbet Garden, a special edition that celebrates spring in full color. The José María Córdova Airport, Medellín, is hosting this sensorial experience at the Sky store, located in the international arrivals area.
The activation takes place through July 31, right before the Feria de las Flores, the city’s most iconic celebration. In the dedicated Sorbet Garden space, travelers and visitors can receive a sample of the fragrance and enjoy an exclusive gift-with-purchase.
“Special editions of TOUS Eau de Toilette are a highly anticipated moment that our TOUS lovers eagerly await. That’s why we didn’t want to miss the opportunity to carry out this activation with Sky, during a key season for fragrance sales,” says Esther Jiménez, Director of Local Markets and Travel Retail for the Americas at PyD.
TOUS Sorbet Garden is a luscious fruity-floral eau de toilette. For this edition, and for the first time, the TOUS Eau de Toilette bottle and packaging have been reimagined by Scottish illustrator Katie Smith, who collaborated with the brand to showcase the wildest and most colorful side of this fragrance that tempts the senses.
