The Shilla Duty Free Singapore launches Lightstick Lip Balm Collection as a Changi-first worldwide airport exclusive

The Shilla Duty Free Singapore has launched the Changi-first worldwide airport exclusive Lightstick Lip Balm Collection, an innovative campaign that celebrates the perfect harmony of beauty, fandom, and travel retail.

The Lightstick Lip Balm Collection captures the excitement of K-pop through a distinctive K-beauty lens; each lip balm is inspired by the official lightsticks of Super Junior, Girls’ Generation, SHINee, RIIZE, Red Velvet, NCT, and aespa. Together, these seven designs form a collectible series that merges creativity, culture, and beauty innovation.

To mark its global debut, a special one-day only pop-up event took place on October 11 at Singapore Changi Airport, Terminal 1 Arrivals (Level 1). Many travelers and K-pop fans were the first in the world to experience and shop the collection, an event made possible through The Shilla Duty Free’s exclusive travel retail partnership with AMOREPACIFIC and Changi Airport Group.

Following the pop-up, the collection is now available at all main transit stores of The Shilla Duty Free Singapore in Changi Airport Terminal 1, Terminal 2 and Terminal 4 and on iShopChangi, where fans will receive a specially curated keychain with every two lip balms purchased. This is the first time The Shilla Duty Free launched a limited-edition collection accessible to shoppers without the need to fly, reinforcing their commitment to make exclusive travel-retail experiences more accessible to all.

“As a leading travel retail operator, we are honored to bring this Changi-first worldwide airport exclusive experience to travelers," says Jeff Lee, VP, Head of International Business, The Shilla Duty Free. "As travelers’ top choice shopping destination before their journey, Shilla's committed to engage global shoppers through unique launches that blend pop culture, beauty, and creativity, such as this collaboration. We look forward to introducing even more exclusive launches in partnership with Changi Airport Group and our brand partners."

“We are thrilled to return with a season two of the Lightstick Lip Balm collaboration; to partner with The Shilla Duty Free Singapore and Changi Airport Group for its global debut in Singapore which is famously known as a hub of K-pop excitement,” adds Bruno Jang, Head of Open Alliance Team, AMOREPACIFIC. “This partnership reflects our shared vision of bringing innovation, beauty, and joy to fans and travelers around the world.”

As the gateway to this collaboration, The Shilla Duty Free Singapore continues to strengthen its leadership in travel retail, offering travellers exclusive access to first-to-market launches and immersive retail experiences that unite global brands and culture.