The Shilla Duty Free seals partnership with China's largest lifestyle and review platform
Celebrating a new partnership: The Shilla Duty Free Executive Director Kim Bo-yeon and Meituan Dazhong Dianping Marketing Director Elaine
The Shilla Duty Free, operated by Hotel Shilla, has signed a strategic business partnership agreement with Meituan Dazhong Dianping, China’s most extensive travel and lifestyle review platform, to attract more Chinese tourists.
The signing ceremony for the Strategic Business Partnership MOU was held recently at the Chinese company’s headquarters in Shanghai, with The Shilla Duty Free Executive Director, Kim Bo-yeon, and Elaine, Marketing Director of Meituan Dazhong Dianping, attending the event.
Meituan Dazhong Dianping is China’s most prominent lifestyle information platform, offering a variety of travel, shopping, accommodation, and delivery information, along with authentic user reviews. It boasts a monthly user base of 470 million.
Under the partnership, the two companies will conduct joint marketing activities targeting Chinese tourists visiting Korea. Shilla Duty Free will offer exclusive benefits to Meituan Dazhong Dianping users, while the platform will run online promotions from Shilla Duty Free.
